Business Marketing Strategy Training

Invest your time and money into developing your skills so that you can be a better version of yourself, both personally and professionally. This on-demand course on Business Marketing will surely provide you with a great learning experience. A series of engaging, informative videos and intuitive multiple-choice exercises form the basis of this Business MarketingTraining.

What Will You Learn from this Business Marketing Course?

• Understand how to position a business for success
• Find and segment your target market
• Identify the unique value that a business can offer that no one else can
• Discover how to craft a compelling company story
• Develop business attributes that set it apart from the competitors

Reed courses certificate of completion

Digital certificate - Included

• Section 1: Create a Unique Competitive Advantage 24:56

  • 1: Business Marketing : Unique Competitive Advantage Explained 04:54
  • 2: Business Marketing : Unique Competitive Advantage - Company Examples 02:57
  • 3: Business Marketing : How to Determine Your Unique Competitive Advantage 00:23
  • 4: Business Marketing : Step 1 - Evaluate Your Strengths 01:38
  • 5: Business Marketing : Step 2 - Evaluate Your Competitive Landscape 02:34
  • 6: Business Marketing : Step 3 - Identify Your Unique Competitive Advantage 04:01
  • 7: Business Marketing : Step 4 - Test Your Unique Competitive Advantage 01:59
  • 8: Business Marketing : Common Mistakes 01:35
  • 9: Business Marketing : Workshop - Unique Competitive Advantage In Action 02:55
  • 10: Business Marketing : Section 1 MCQ 02:00

• Section 2: Create a Powerful Positioning Strategy 1:02:25

  • 11: Business Marketing : Positioning is about Your Customer's Point of View 08:06
  • 12: Business Marketing : What Investors are Looking For 01:33
  • 13: Business Marketing : Ben and Jerry's Case Study 02:03
  • 14: Business Marketing : Keys to Success 02:49
  • 15: Business Marketing : The Positioning Framework Overview 05:33
  • 16: Business Marketing : Step 1 - Create Meaningful Attributes - Part 1 04:35
  • 17: Business Marketing : Step 1 - Create Meaningful Attributes - Part 2 05:30
  • 18: Business Marketing : Step 1 - Create Meaningful Attributes - Part 3 04:41
  • 19: Business Marketing : Viking Cruises - Case Study 01:52
  • 20: Business Marketing : Step 2 - Custom Attributes 04:07
  • 21: Business Marketing : Step 3- Evaluate Rank Attributes 04:11
  • 22: Business Marketing : Step 4 - Evaluating Positioning Rankings 03:17
  • 23: Business Marketing : Step 5 - Positioning of Your Attributes 02:10
  • 24: Business Marketing : Step 6 - Your Positioning Statement 03:57
  • 25: Business Marketing : Common Mistakes 01:47
  • 26: Business Marketing : Workshop - Position Your Product or Service in Action 03:14
  • 27: Business Marketing : Section 2 MCQ 02:00
  • 28: Care for a Feedback? 01:00

• Section 3: Determine Your Target Market 46:07

  • 29: Business Marketing : Target Market Essentials 04:57
  • 30: Business Marketing : Why is Your Target Market So Important 05:06
  • 31: Business Marketing : Define Your Target Market 01:48
  • 32: Business Marketing : Step 1 - Define Standard Attributes - Demographics 05:34
  • 33: Step 1 (con't) - Define Standard Attributes - More Demographics 04:36
  • 34: Step 1 (con't) - Define Standard Attributes - Psychographics 05:53
  • 35: Business Marketing : Step 2 - Develop Custom Attributes 09:59
  • 36: Business Marketing : Step 3 - Validation 00:43
  • 37: Business Marketing : Step 4 - Adjust Your Strategy 02:08
  • 38: Business Marketing : Workshop - Developing Your Target Market 02:23
  • 39: Business Marketing : Section 3 MCQ 02:00
  • 40: Care for a Feedback? 01:00

• Section 4: Build a Compelling Value Proposition 39:38

  • 41: Business Marketing : Characteristics of Unique Value Propositions 01:51
  • 42: Business Marketing : Types of Customer Benefits UVPs Express 03:48
  • 43: Business Marketing : Examples of Unique Value Propositions 00:46
  • 44: Business Marketing : What Investors Are Looking For 00:47
  • 45: Business Marketing : Value Proposition vs. Competitive Advantage 01:49
  • 46: Business Marketing : Understand Your Competitor's Unique Value Proposition 03:22
  • 47: Business Marketing : Streaming Services Example 01:52
  • 48: Business Marketing : The Value Proposition Framework 00:45
  • 49: Business Marketing : Step 1 - Brainstorming 06:59
  • 50: Business Marketing : Step 2 - Create a Value Proposition List 01:08
  • 51: Business Marketing : Step 3 - Determine Uniqueness 02:49
  • 52: Business Marketing : Step 4 - Prioritise Top Value Propositions 01:40
  • 53: Business Marketing : Step 5 - Tell a Story 04:01
  • 54: Business Marketing : Common Mistakes 01:21
  • 55: Business Marketing : Workshop - Build Your Unique Value Proposition 03:40
  • 56: Business Marketing : Section 4 MCQ 02:00
  • 57: Thank You ! 01:00

Is there anything else included in this package?

✸ You'll instantly receive a PDF Certificate* after completing the Business Marketing Course.

✸ You can receive another free PDF Certificate from Learndrive after course completion

✸ Tutor support is available if you need it.

✸ The Business Marketing Course is self-paced, so you can finish it whenever you want.

✸ The MCQ Exams for this Business Marketing Course are designed to consolidate your understanding of this course.

*How to Download Reed PDF Certificate?

You must watch 95% of the Business Marketing Course content to receive a free course certificate. Upon completion of the module, you'll see a green tick sign on the left side of the lesson title. Scroll down a little after completing 95% of the lessons with green ticks. There is a portion on the lower right titled 'Claim Your Certificate'. Click on it to download your certificate.

• Business Sales And Business Marketing Specialist
• Business Marketing Manager
• Business development and business marketing manager
• Business Marketing & Business Development Executive

This Business Marketing Training does not have any prerequisites or formal requirements.

With this Business Marketing Course, you will be able to command respect and dignity over your competitors. Let's look at some possible career paths and the potential annual salary you may earn:

• Business Development Manager (£38,420 per year)
• Marketing Manager (£32,950 per year)
• Business Development Executive (£27,873 per year)
• Marketing Executive (£29,029 per year)

Currently there are no Q&As for this course. Be the first to ask a question.