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Business Planning & Market Size Estimation

CPD Accredited | Free PDF & Hard Copy Certificate included | Free Retake Exam | Lifetime Access

Training Express Ltd

Summary

Price
£12 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Hard copy certificate - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Are you eager to unravel the secrets of market sizing for your product? Dive into our comprehensive course, "Market Size Determination for Your Product," designed to equip you with the skills needed to gauge your target audience and estimate market potential. Over six engaging lectures, you'll delve into crucial aspects like market research, TAM, SAM, SOM, competition analysis, and tools for effective sizing. By the end, you'll seamlessly integrate market sizing into your business planning, giving your ventures a strategic edge.

Key Features

  • CPD Accredited
  • FREE PDF + Hardcopy certificate
  • Fully online, interactive course
  • Self-paced learning and laptop, tablet and smartphone-friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases

Certificates

Digital certificate

Digital certificate - Included

Once you’ve successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Course Curriculum of Business Planning & Market Size Estimation

  • Lecture 1: Introduction to Market Sizing and Target Audience
  • Lecture 2: Market Research
  • Lecture 3: Estimating Market Size: TAM, SAM, and SOM
  • Lecture 4: Market Growth Potential and Competition
  • Lecture 5: Applying Market Sizing to Business Planning
  • Lecture 6: Market Sizing Tools and Resources

Learning Outcomes:

  • Identify Target Audience: Define and pinpoint the ideal customer base for your product.
  • Conduct Market Research: Master techniques for gathering vital market data and insights.
  • Estimate TAM, SAM, and SOM: Skillfully calculate Total Addressable Market, Serviceable Addressable Market, and Share of Market.
  • Evaluate Growth Potential: Analyze market dynamics and competition to gauge growth opportunities.
  • Apply Sizing to Business Plans: Seamlessly integrate market sizing insights into your business strategies.
  • Utilize Market Sizing Tools: Learn to leverage resources for accurate and effective market estimation.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Who is this course for?

  • Entrepreneurs seeking to validate their product's market potential
  • Marketing professionals looking to enhance their market analysis skills
  • Product managers aiming to refine their market assessment abilities
  • Startup founders in need of precise market sizing for funding pitches
  • Business students eager to gain practical insights into market determination
  • Consultants seeking to add value by offering expert market sizing advice
  • Sales professionals aiming to align their strategies with market realities
  • Anyone with a keen interest in understanding and leveraging market sizing techniques.

Career path

  • Market Research Analyst
  • Product Manager
  • Business Development Manager
  • Marketing Strategist
  • Entrepreneurial Consultant

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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