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How to become a Market Research Analyst

Market Research Analyst

Career progression and salary expectations for a Market Research Analyst

1

Market Research Analyst

| Up to £25,000
2

Marketing Manager

| Up to £40,000
3

Marketing Director

| Up to £70,000

The role of a Market Research Analyst

Have you always wondered how companies get you to buy products you never thought you needed? Want to start the next new buying trend? You should be a Market Researcher...Market Research Analysts collect information and study market conditions to assess the sales potential of a certain product or service. They help figure out what customers like to purchase, what they need, and why they need it, in addition to comparing the services of other competitors.Typical activities for a Market Researcher include:
  • Meet with clients to go over the information they want to find out
  • Gathering and analyzing data and statistics and discovering patterns
  • Formulate and oversee surveys and use their data to forecast customer habits.
  • Writing detailed reports and presenting recommendations based on findings
To succeed as a market researcher, you have to have outstanding interpersonal, writing, and communication skills, in addition to having a knack for discovering hidden patterns. Market Research Analysts also always have their critical thinking and creativity caps on, so if you’re the type of person who prefers job with more black and white thinking, a career in market research might not be for you.Great market analysts:
    • Are strong analytical thinking, with good problem solving skills
    • Feel in their element giving strong presentations
    • Excel at paying attention to the little details
    • Are not afraid to express an opinion
    • Have a genuine interest in studying our everyday habits
"Market research is interesting because there’s so many different ways to go about your job, and it’s like working on a giant puzzle each day- you have be sure that you’re always keeping what the client wants to find out in mind. Sometimes it can be repetitive sorting through all of the data and findings, but its always captivating being able to find out what the next big ‘thing’ could be."

Get qualified as a Market Research Analyst

Although sometimes a specific degree is required to become a market researcher, a strong background in business marketing and/or statistics is highly recommended.

Recommended Market Research Analyst courses

  • Market Research Analyst Level 3 Advanced Diploma...

    Learningidol
    Update on 2023 | CPD Certified | Free Digital Certificate | Free Exam | Lifetime Access
    • Online
    • 1.1 hours · Self-paced
    • Certificate(s) included
    • Tutor support
    Great service
    ...to Market Research Lecture 3: Data Analysis and Interpretation Lecture 7: Market Research Project Management Lecture 4: Reporting and Presenting Research Findings Lecture 6: Ethical Considerations in Market Research Lecture 5: Advanced Market Research Techniques Lecture 8: Emerging …
    £12

  • Market Research Analyst Level 3 Advanced Diploma

    Prime Course
    CDP & UKRLP Certified |* Free Instant Certificate *|* Instant Access *| Lifetime Access | 24/7 Tutor Support
    • Online
    • 1.1 hours · Self-paced
    • Certificate(s) included
    • Tutor support
    ...Lecture 7: Market Research Project Management Lecture 4: Reporting and Presenting Research Findings Lecture 6: Ethical Considerations in Market Research Lecture 8: Emerging Trends in Market Research Lecture 1: Introduction to Market Research Lecture 2: Planning and Designing Market Research …
    £12
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