Digital Marketing Online Course

During the Digital Marketing course, you’ll engage with knowledge and real-life case studies as you develop practical skills and techniques for immediate application to digital marketing projects, or within your organization. You will benefit from the unique pedagogy and multidisciplinary approach of BlackBoard Learning—an institution at the forefront of research and online learning—as you develop digital marketing skills to better understand the mastering online marketing, foundations of graphic design, and business development foundations and the factors that contribute to career success and failure.

Throughout this Digital Marketing course, developed by industry experts, you’ll get the opportunity to learn from experts with diverse experience. Guided by experts, the Digital Marketing course prepares you to become a change-maker with the skills to drive your career or organization forward.

The Digital Marketing course will demystify digital marketing and give you the toolkit to make better contributions and become an even greater asset to your organization. It will also allow you to communicate more effectively and confidently about digital marketing issues, whether it is with the relevant people in your own business or with those outside your workplace.

After completing the Digital Marketing course from Blackboard Learning, you will be more skillful with more knowledge, along with practical tips and advice that will help you to learn the essential aspects of digital marketing. Skills development in digital marketing leads you to career development in the digital marketing sector.

Courses included in this Digital Marketing bundle course:

Enroll in the Digital Marketing course and get started with the Digital Marketing journey!

This Digital Marketing course is a course consisting of 6 courses with many digital marketing-related topics.

You will get in this bundle course-

Course 1: Digital Marketing Ultimate Course Bundle - 13 Courses in 1

Course 2: Digital Marketing Agency Elite Consultants Masterclass

Course 3: Strategic Analysis for Business Performance

Course 4: Learn User Experience Design from A: Adobe XD UI/UX Design

Course 5: How to Create Profitable Sales Funnels

Course 6: Learn B2B Business Development & Sales from A-Z

Certificate of completion

Digital certificate - Included

The Digital Marketing course contains important modules that teach learners about their professional needs and succession. In the United Kingdom, BlackBoard Learning is one of the most popular online Digital Marketing course providers. You will get a solid foundation of knowledge about digital marketing in this Digital Marketing course. You will be able to think critically about Digital Marketing and comprehend basic digital marketing theories and methods. This Digital Marketing course was created to provide you with the tools and methods you'll need to make a measurable effect in your career, whether your objective is to land a job, improve your abilities, or make a good influence in some other way.

Curriculum for Digital Marketing bundle courses:

Course 1: Digital Marketing Ultimate Course Bundle - 13 Courses in 1

• Digital marketing consulting: What you need to know

• Affiliate marketing: Tailoring your approach to maximize the impact

• Mastering online marketing

• Social media marketing

• Video marketing: To save time and stress, make a daily, weekly, and long-term work and goal plan.

• Web design profits

• Google SEO

• Facebook Messenger chatbots

Course 2: Digital Marketing Agency Elite Consultants Masterclass

Course 3: Strategic Analysis for Business Performance

Course 4: Learn User Experience Design from A: Adobe XD UI/UX Design

• UX/UI Course Introduction

• Learn UX/UI Course Overview

• Section Overview

• UX vs UI

• UX/UI Designer Marketplace

• Overview of UX Roles

• Introduction To The Web Industry

• Web Industry Section Overview

• The Phases of Web Development

• Designer Responsibilities (working in a team)

• Roles & Descriptions (working in a team)

• Agile Approach To Project Management

• Scrum - Flexible Framework

• Project Management Apps

• XD Lesson - Introduction

• Section 2 - Roles Quiz

• Foundations of Graphic Design

• Graphic Design Section Overview

• The Psychology of Color

• Color Wheel & Color Schemes

• Color Harmonies Quiz

• Working with Fonts

• Font Quiz

• Working With Icons

• XD Lesson - Tools, Object Manipulation, and Components

• XD Lesson - Font Styles and Artboard Settings

• Graphic Design Software Tools

• Adobe XD lesson 4 - Icons & Vector Graphics

• Purpose of Apps Quiz

• UX Design (User Experience Design)

• UX Design Section Overview

• What is User Experience Design? (UX)

• UX Design Process

• The UX Analysis Process

• Working with User Profiles

• Understanding User Pain Points

• XD Lesson 5 Class Project: Сompetitive Analysis

• Developing a Persona Part 1

• Developing a Persona Part 2

• Customer Journey

• Customer Journey vs Sales Funnel

• 3 Phases of a Sales Funnel

• 4 Stages of a Sales Funnel

• Macro/Micro Conversions

• Stages of Market Sophistication

• Lead Generation Funnel

• Digital Product Sales Funnel

• 7 Principles of Influence

• Age-Based Influence Triggers

• Gender Influence Triggers

• Interest-Based Marketing

• Understanding User Flow

• XD Lesson 6 Class Project: User flow - Your first UX deliverable

• Working with Storyboards

• XD Lesson 7 Class Project: Crafting a Storyboard

• Working with Mood boards

• XD Lesson 8 Class Project: Creating a Mood board

• Sitemap & Information Architecture

• XD Lesson - Class Project: App Architecture

• Low and Hi Fidelity Wireframes

• Quiz on Analysis, Persona, Storyboard, Customer Journey, and User Flow.

• XD Lesson - Class Project: Login Screen Wireframe Using Material Design

• Working with Prototypes

• XD Lesson - Class Project: Home Screen Wireframe and Linking

• XD Lesson - Class Project: Adding Interaction to Wireframes

• Testing and Evaluating

• UX Deliverables

• UX Design Conclusion

• UI Design (User Interface Design)

• UI Design Section Overview

• UI Design Overview

• Types of Interfaces

• Landing Pages Overview

• XD Lesson - Using Grids in XD

• XD Lesson - Single Card design

• UI Controls

• Navigational Components

• Types of UI Quiz

• Header Design Overview

• XD Lesson - Mobile & Desktop: Header Design

• XD Lesson - Mobile & Desktop: Dropdown Design

• Common Layouts Overview

• XD Lesson - Common Layouts

• Mobile & Desktop Footer Design Overview

• XD Lesson - Mobile & Desktop: Footer Design

• Mobile & Desktop Button Design Overview

• XD Lesson - Mobile & Desktop: Button Design

• XD Lesson - Mobile & Desktop: Input Design

• Mobile & Desktop Filter Search Bar Design Overview

• Adobe XD Lesson - Mobile & Desktop: Filter Design

• Adobe XD Lesson - Mobile & Desktop: Search Design

• UI Kit Overview

• Adobe XD Lesson - Desktop and Mobile: UI Kit

• Micro-interactions Overview

• Adobe XD lesson - Micro-interactions

• Optimization

• Optimization Section Overview

• Feedback Review & Getting Referrals

• “Above the Fold” Rule

• Adobe XD lesson - Designing a Powerful Above-the-Fold

• Using Analytics For Optimization

• Heat Maps & Element Placements

• Crafting A Usability Report Overview

• Adobe XD lesson - Crafting Reports in XD

• Starting a Career in UX/UI Design

• Careers in UX/UI Section Overview

• Your Daily Productivity Hub

• How To Start Freelancing

• Client Consulting

• Building a Brand

• Personal Branding

• The Importance of Having a Website

• Creating a Logo

• Step-by-Step Website Setup

• UI Templates

• Logo Templates

• Creating a Business Email

• Networking Do's and Don'ts

• Top Freelance Websites

• UX/UI Project Scope Questions

• Laser Focus & Productivity Tools

• The Places to Find UX Jobs

Course 5: How to Create Profitable Sales Funnels

• Sales Funnel Blueprint Introduction

• What is a Sales Funnel?

• Why ALL Businesses Need Sales Funnels

• Sales Funnel Blueprint Foundations

• 3 Phases of a Highly Converting Sales Funnel

• The 4 Sales Funnel Stages

• Macro and Micro Conversions

• What is Market Sophistication?

• The 5 Stages of Market Sophistication

• Sales Pipeline vs. Sales Funnel

• How To Create The Perfect Sales Funnel

• The Perfect Simple 3-Step Local Business Sales Funnel

• The Perfect Simple 4-Step Digital Products Sales Funnel

Course 6: Learn B2B Business Development & Sales from A-Z

• Business Development Mastery Introduction

• Business Development Mastery Course Intro

• The 4 Pillars of This Course

• Business Development Foundations

• What Exactly is Business Development?

• How to Create Your Business Development Plan

• The Top Business Development Strategies

• 5 Stages of Market Sophistication

• Understanding Organizational Hierarchy

• Defining Your Ideal Customer

• The Sales Process Overview

• Differences Between Goals, Objectives & Outcomes

• How To Properly Set Goals

• Creating Your Lead Generation System

• Cold Email Lead Generation System

• How To Find Companies To Email

• Where To Find Bulk Company Email Lists

Why Blackboard Learning:

Blackboard Learning is an online learning platform through which students from any corner of the world can learn their desired course. Using online learning, we assist students in realizing their full potential and advancing their careers. Today, our goal is to be the world's leading provider of online learning experiences with a global impact. By leveraging online learning, we assist students in preparing for bright futures in world-changing jobs. We provide a wide range of categories, including Accounting & IT, Programming, Creative, and more. Our courses are designed to stretch students intellectually through state-of-the-art online learning.

This Digital Marketing course is for anyone looking to develop their skills and knowledge in digital marketing-related fields, as well as for those-

• Want to enhance your Digital Marketing skills and knowledge?
• Use digital marketing-related knowledge in his career or profession.
• Needs digital marketing-related skills for new job applications and opportunities.
• Who wants to learn Digital Marketing and apply it in real life?
• Anyone who wants to demonstrate Digital Marketing to prospective employers or jobs.
• Anyone who wants to apply Digital Marketing course-related skills and dive into relevant career paths.

The Digital Marketing course does not require prior knowledge or experience. Anyone with a PC, tablet, or mobile phone can do the Digital Marketing course. It would be ideal for the learner to have:

• An open mind, a spirit of self-inspection, and a willingness to improve himself/herself.
• A desire to improve business (and personal) knowledge and skills.
• The desire to enhance skills in digital marketing.

This Digital Marketing course is exciting as it opens the doors to many professions related to digital marketing. Prospective Digital Marketing course-related career paths that include but are not limited to

• Marketing Executive
• Market Researcher
• Social Media Manager

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