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Marketing Essentials

On-site course delivery for up to 10 attendees, with study materials and on-site tutor support

Inovra Group Ltd

Summary

Price
£780 inc VAT
Study method
Onsite
Duration
1 day · Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

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Overview

This one day training course, ‘Marketing Essentials’ covers the basics of marketing and is intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.

Description

Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.

The course will help attendees understand marketing concepts and how they link to the growth strategy of the business. They will also give attendees a solid grounding in market analysis and how marketing influences customers.

Topics covered:

  • Cookies – In this activity, learners are introduced to the concept of marketing by considering how a small local business should market itself.
  • What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
  • Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
  • The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.
  • The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.
  • The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
  • The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.
  • The Mystery of the British Motorcycle Industry – The British Motorcycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.
  • The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
  • Promotional Poster– An activity to consolidate key themes covered during the training

Who is this course for?

Anyone who wants to develop their understanding of marketing, whether they’re new to marketing or want to refresh their comprehension.

Requirements

None.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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