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Strategic Brand and Public Relations Management

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
4 students enquired about this course

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Overview

This training course covers the essential branding and marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from the Strategic Marketing Course participants will learn how to plan, implement and obtain the desired results from all Strategic Marketing and PR, while promoting their organisations’ products and services. Delegate will be able to apply the appropriate approach, structures, methods and techniques of PR within the rapidly changing media environment.

Description

Module 1 – Brand and Strategic Marketing

  • What is Brand?
  • What is Strategic Marketing?
  • Objectives and key elements of Strategic Marketing
  • The Marketing Mix - 4 Ps evolving into 7 Ps
  • Brand positioning, market analysis and competitor evaluation

Module 2 - Consumer and market research

  • Advantages and disadvantages of different types of research
  • Identify, analyse, segment and target appropriate markets according to critical factors
  • Behavioural economics and consumer behaviour theory in marketing

Module 3 - Brand Management

  • Key characteristics of a brand and why people buy brands
  • Create, enhance and maintain long-term brand value

Module 4 – Promoting your Brand

  • Create powerful, targeted and appropriate messages
  • Evaluate and choose the most appropriate media and mix to promote the brand
  • Defend your brand when it is under attack: top tips and traps to avoid

Module 5 - Social media

  • Understanding the scope, power, complexity and immediacy of social media
  • Monitoring what is said, where and by whom
  • Responding to feedback
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Module 6 - Issues and crises: PR to manage impact on the brand

  • Anticipate potential sources of a crisis and mitigate the risks
  • Appoint crisis leaders, teams and allocate resources required
  • Create crisis plans for key eventualities

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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