CRM Lifecycle Campaign Manager

CRM LIFECYCLE CAMPAIGN MANAGER

SALARY UP TO £70,000

HYBRID

LONDON - 3 DAYS IN THE OFFICE

THE COMPANY

This company is a world-leading art and luxury business and are experts in live and online auctions.

THE ROLE

As a CRM Lifecycle Campaign Manager, you can expect to be involved in the following:

• Take the lead in setting up Braze campaigns from initial concept to execution and their automation
• Configure and optimise platforms to align with campaign objectives
• Implement best practices for campaign set-up, including audience segmentation and messaging and channel section
• Collaborate with cross-functional teams to define campaign objectives and key performance indicators
• Develop comprehensive strategies for new campaigns, considering target audiences and desired outcomes
• Lead expansion of notifications across new channels - SMS, In-app, Push
• Implement segmentation strategies to tailor personalised content for specific audience groups
• Familiarity with liquid use within Braze
• Employ A/B testing methodologies to optimise content performance

YOUR SKILLS AND EXPERIENCE

• Braze expertise is needed!
• Proven experience in setting up and launching successful campaigns in primarily in Braze, using liquid and ideally Adobe Campaign
• HTML experience
• Certification in Braze or Adobe Campaign is desirable but not necessary
• Strong analytical skills

INTERVIEW PROCESS

• 1st stage - CV run-through, going over previous experience - online
• 2nd stage - Task shared before to present - based on research and critical thinking - in person
• 3rd stage - Sign off chat with the Director

How to apply

Express your interest by sending your cv to Valentine via the apply link attached to this page