Digital Marketing Analyst

I am looking for an experienced Digital Marketing Analyst for a 3-month contract. This role will be hybrid with 3 days a week in a London Office. £500 Inside IR35

Responsibilities:

• Utilise Google Analytics 4 (GA4) to monitor and analyse website traffic, user behavior, and campaign performance.
• Develop and maintain SQL queries to extract and manipulate data from various sources, ensuring data integrity and accuracy.
• Generate comprehensive reports and dashboards to provide insights into key performance metrics, trends, and opportunities.
• Collaborate with cross-functional teams to identify areas for optimisation and drive data-driven decision-making.
• Conduct A/B testing and other experiments to evaluate the effectiveness of marketing initiatives.
• Leverage Python for data analysis, automation, and scripting tasks.
• Utilise Excel for data visualisation, modeling, and ad-hoc analysis.

Requirements:

• Proven experience as a Digital Marketing Analyst or similar role, with a focus on data analysis and reporting.
• Proficiency in Google Analytics 4 (GA4), including advanced knowledge of setting up events, custom dimensions, and advanced segments.
• Strong SQL skills with the ability to write complex queries to extract and manipulate data from relational databases.
• Experience with Python for data analysis, manipulation, and automation tasks.
• Advanced proficiency in Excel, including pivot tables, vlookups, and data visualisation techniques.
• Solid understanding of digital marketing principles and best practices.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Strong communication skills and the ability to effectively present findings to stakeholders at all levels.
• Self-motivated and proactive, with a passion for staying updated on industry trends and technologies.