Senior Content Executive Hybrid

Senior Content Executive (Hybrid)

Are you a talented content creator with a passion for storytelling and a knack for driving engagement?

This rapidly growing B2B SaaS startup in Manchester is on the lookout for a Senior Content Executive to join their innovative marketing team. With a cutting-edge platform, the company empowers businesses to reduce weaknesses year-round.

The Senior Content Executive will play a pivotal role in creating and managing content that fuels the company's growth engine. Reporting into the Marketing Manager, this role will be the go-to wordsmith, crafting compelling messages across various formats and platforms to drive traffic, engagement, and leads.

KeyResponsibilities:

• Own the copy for key landing pages on the website with a focus on SEO and the target audience
• Develop a defined and consistent brand voice for all marketing materials, aligning with company values
• Strategise and create content across blogs, practical guides, whitepapers, and social media (primarily TikTok, LinkedIn, and YouTube)
• Contribute to various projects across marketing such as product marketing and demand generation to repurpose content and create written materials based on target audience preferences
• Schedule, film, and edit the bi-weekly podcast, including the creation of video shorts for promotion across LinkedIn, TikTok, and YouTube
• Report monthly on key content figures
• Collaborate with the marketing team on campaign deliverables to drive growth
• Generate innovative ideas for content that resonates with a B2B audience
• Ensure all content is optimised for SEO and follows best practices
• Create engaging video content for social media and other digital platforms
• Assist in the development and execution of content marketing strategies
• Monitor industry trends to keep content relevant and impactful

What You’ll Need:

• A strong background in content marketing within a B2B SaaS company with a proven ability to contribute to marketing strategies and execute hands-on content production
• Strong SEO knowledge, including technical SEO, with a record of creating SEO-optimised pieces
• Creative thinking with a passion for storytelling and an obsession with persona-specific messaging
• The ability to adapt tone of voice across different content channels and formats, from technical reports to community social media posts
• The ability to maximise a specific topic across unique formats appropriate for different channels
• Basic graphic design skills
• Basic video editing skills
• A keen eye for detail and a desire for self-development
• The ability to track, report, and analyse key performance metrics

What You’ll Get:

• A big opportunity to progress and shape their career within a high-growth startup
• Unlimited holidays
• Private healthcare
• Access to talking therapy
• A dog-friendly office
• Regular team events
• A supportive, inclusive, and friendly working environment

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.