Senior Marketing Analyst

Marketing Analyst

Bolton

£40,000 - £45,000

• Are you a Marketing Analytics expert?
• Do you love exploring online customer behaviours?
• Have you been searching for a new challenge in a super collaborative environment?

As a Marketing Analyst, you will be working within an experienced team of analysts, part of the commercial function. You will be collaborating with channel managers, analysing performance and delivering insights and recommendations to drive improvements across all channels.

Whilst you are helping to shape the marketing strategy, develop econometric models, improve reporting and support with the GA4 transition, you will experience endless opportunities to expand and enhance your analytics experience.

• Supporting channel managers with campaign analysis, evaluating key metrics of paid acquisition campaign performance, and making recommendations for optimisation  
• Identify areas of improvement and opportunities to improve efficiency, such as creating automated reports
• Drive planning and forecasting for marketing budgets and performance targets, making recommendations for budget allocation and campaign prioritisation
• Working across multiple teams, delivering ad hoc analysis and insights

Skills & experience:

• Experience in a Marketing Analytics role
• Good understanding of performance marketing
• Be commercially minded, with the wider business goals in mind
• Strong experience with GA4, SQL and/or Big Query is essential
• Working with visualisation tools such as Power BI
• You will love working collaboratively and cross-functionally!
• Confident in presenting insights and recommendations to stakeholders

This is a brilliant opportunity to work with a big brand name, within a supportive and collaborative environment.

The role is full-time office based.

Please apply to this advert, or get in touch with Sophie at Forward Role for more details.

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