SEO and PPC Specialist,

A thriving manufacturing company based in Whitstable is seeking an experienced and results-driven SEO and PPC Specialist to join their team. As an SEO and PPC Specialist, you will be responsible for improving online visibility, driving organic traffic, and managing paid advertising campaigns. This role is onsite with occasional days working from home. 

Responsibilities:

• Conduct keyword research and competitive analysis to identify opportunities for organic growth and paid search campaigns.
• Develop and implement effective SEO strategies to improve website rankings and drive organic traffic.
• Optimise website content, meta tags, and other on-page elements for search engines.
• Perform technical SEO audits and recommend necessary changes.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads, etc.) to achieve client goals.
• Monitor campaign performance, analyse data, and make data-driven decisions to improve results.
• Collaborate with content creators, developers, and other team members to align SEO and PPC efforts.
• Stay up-to-date with industry trends, algorithm changes, and best practices.
• Prepare and present reports to clients on campaign performance and recommendations.
• Provide strategic guidance on website structure, content, and landing pages for optimal SEO and PPC performance.

Requirements:

• Minimum of 2 years of experience in SEO and PPC management.
• Proficiency in Google Analytics, Google Ads, and other relevant tools.
• Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
• Experience with A/B testing and conversion rate optimization.
• Excellent analytical skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and presentation skills.
• Certifications in Google Ads and Google Analytics are a plus.

If you are a proactive and results-oriented professional with a passion for digital marketing, we encourage you to apply!