Senior Content Designer/UX Writer
Role Location: London, UK (Hybrid 2/3 days a week), 12 months FTE We're looking for a motivated and experienced senior content designer who is proficient in developing product content strategies, skilled at blending UX writing with storytelling, and confident taking a content-first approach to end-to-end experience design You should be who: Are passionate about finding the right content solutions to meet users' needs using research, data, and empathyHave extensive experience of bringing clarity, consistency and usability to the overall product experience Main Responsibilities: Designing thoughtful, intuitive and accessible content solutions for a range of product use cases and interactions - from onboarding and in-app education to transactional flows and push notificationsApplying solid information architecture methods (such as content modelling and mapping), and UI frameworks to design content solutions that scaleAuditing, analysing, structuring, creating and presenting compelling UX content throughout the product experiencePartner across product and research teams using human-centred design methods to drive content tests that measurably improve the customer experience; and identify, log, prioritize, and resolve content bugs across the portfolio.Applying a holistic, customer-focussed approach to creating a cohesive content strategy for our loyalty programme across all product areasUsing both qualitative and quantitative insights and business analytics to drive content insights and solutionsPartnering across teams to improve the accessibility, inclusion, readability, and translatability of product contentHaving strong facilitation, presentation skills to clearly and confidently communicate decision-making rationale to team members and stakeholdersBeing able to influence, persuade and negotiate with stakeholders to design the best experiences that meet traveller and business needs Experience Required: Have a bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modelling, information architecture, content planning and sourcing, conversational design, and storytelling (This is not a content marketing role).A portfolio of work that demonstrates your skills as a design thinker and honed UX writer with 6+ years of experience as a Content Designer, UX writer or Content Strategist.Ability to audit, analyse, structure, create, and design content independently in compelling user-focused product experiences using established frameworksStrong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and stakeholders - such as Legal, Marketing, Security, Product, and top leadership.Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveller satisfaction and business objectives.Can apply human-cantered design (HCD) practices to product experiencesTake a thoughtful, empathetic, and inclusive approach to content design that meets every user where they areHave experience of solving complicated content problems for users and can develop content solutions across systems and brandsHave a portfolio of work that demonstrates your skills - we're especially interested in seeing examples of work you've done for Android and iOS apps
read more