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Advanced Diploma in Social Media Marketing

Accredited by CPD QS | Interactive Lessons | Tutor Support included | Special Price


One Education

Summary

Price
£12 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Access to content
12 months
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Certificate of completion - £9
  • Certificate of completion - £15
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Social media marketing presents a wealth of opportunities for businesses to reach their target audience, build brand awareness, and increase sales. With over 4 billion people using social media globally, the potential reach is vast. Skilled social media marketers are in high demand, making this a great career path for those interested in digital marketing.

With a comprehensive curriculum that covers everything from understanding social media marketing to mastering video and audio production, you'll gain the skills and knowledge you need to succeed in this dynamic field.

In this course, you'll learn how to create effective social media marketing campaigns, build a strong online presence, and engage with your target audience. You'll also explore the latest trends and techniques in digital marketing, including SEO, email marketing, and local SEO. Whether you're an entrepreneur, marketer, or social media enthusiast, this course will equip you with the tools you need to achieve your goals.

Learning Outcomes:

  • Understand the principles and strategies of social media marketing
  • Develop and implement effective social media marketing campaigns
  • Create engaging content for social media platforms
  • Analyse and optimise social media marketing performance
  • Utilise SEO and email marketing for effective digital marketing
  • Master audio and video production techniques for social media marketing

Certificates

Certificate of completion

Digital certificate - £9

You can apply for a CPD Accredited PDF Certificate at the cost of £9.

Certificate of completion

Hard copy certificate - £15

Hard copy can be sent to you via post at the expense of £15.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Course Curriculum:

Social Media Marketing

  • Understanding Social Media Marketing
  • Marketing As A Business Priority
  • The Buyer Journey
  • Bob's World View
  • Social Media Marketing And SEO
  • Social Media Marketing Platforms
  • Posting On Social Media Platforms
  • Social Media Posting Ideas
  • Creating A Social Media Marketing Post
  • Community Based Marketing
  • Building A Social Media And Content Marketing Plan
  • Cases Studies
  • Creating Social Media Images
  • Profile Image - Creating Your Social Media Profile Image
  • Profile Image - Lighting And Posing Your Subject
  • Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
  • Blogging - Copywriting For Blogs And Articles
  • Blogging - Writing Your Copy
  • Building Your Email List

Email Marketing

  • Using Your Email List
  • Email Copywriting
  • Email Analytics - Automations - Maintenance

Local SEO + SEO

  • A Guide To Ranking Your Local Business In Google Local Search
  • Google Search And Your Position In Local Search
  • Google My Business - A Strong Local SEO Factor
  • Building Up Reviews - Including Google Local Reviews
  • Backlinks - Understand How They Improve SEO
  • On Site SEO - Improving Your Sites SEO
  • Keyword Optimisation For Powerful SEO
  • Local Business Online Marketing

YouTube Marketing

  • YouTube Channel Setup And SEO
  • YouTube Video Launch Strategy

Audio Production

  • Mastering Audio Production For Video And Podcasting

Video Production

  • Mastering Video Lighting And Subject Composition
  • Green Screen Video Production
  • On Camera Presence - Getting Comfortable On Camera
  • Writing A Promotional Script For Your Video
  • Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

Introduction To Vlogging

Understanding Instagram

Quora Marketing

Pinterest Marketing

Introduction To Podcasting

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

Who is this course for?

The course is ideal for highly motivated individuals or teams who want to enhance their professional skills and efficiently skilled employees.

Requirements

There are no formal entry requirements for the course, with enrollment open to anyone!

Career path

  • Social Media Manager (£28,000 - £45,000)
  • Digital Marketing Manager (£26,000 - £50,000)
  • Content Marketing Manager (£23,000 - £47,000)
  • Email Marketing Manager (£24,000 - £45,000)
  • SEO Specialist (£20,000 - £40,000)
  • Video Production Specialist (£20,000 - £45,000)

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.