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Advertising and Marketing Diploma


Be-a.co.uk

Summary

Price
£21 inc VAT
Study method
Online
Duration
15 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
15 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Advertising and Marketing Diploma Course
Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely?

Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford. If you have a creative flair, if you want to put marketing strategies together and help your company achieve its goals, then this advertising diploma may be just what you are looking for.

Introduction

This diploma offers the convenience of online learning. You access all the information-packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube.

The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple-choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don't pass the first time, don't despair, you will be given a second chance to go through the modules and take the test again.

You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward.

CPD

15 CPD hours / points
Accredited by Centre of CPD Excellence

Description

What you will learn

This course is broken into eighteen easy to manage and information-packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn:

  • Take a deeper look into advertising and understand the difference between advertising and marketing.
  • Learn about media planning, what it is, the process and scheduling, to name a few.
  • Understand what marketing strategies are, why they are important and how they can benefit your company.
  • Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising.
  • Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time.
  • Take a look at setting budgets and how to stick to them.
  • Learn about message positioning. Understand how to define your brand's message and how to create messages.
  • Learn the different elements of an advertising campaign.
  • Get a good understanding on how to create the perfect advert.
  • Learn how to buy advertising space while focusing on your target customers.
  • Learn what viral marketing is.
  • Master social media marketing.
  • Identify common mistakes and learn how to avoid them at all costs.
  • Learn about advertising abbreviations
  • Understand the advertising law in the United Kingdom.
  • Know the different online and print advertising.
  • Examine different advertising examples.
  • Understand the various career opportunities you can take advantage of in advertising.
Benefits

There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include:

  • Gain essential knowledge and skills to achieve success in the fast paced advertising industry.
  • Study online at your own convenience, in your own time and at your own pace
  • Study using any device, as long as it connects to the internet
  • Enjoy the convenience of an online tutor
  • Have lifetime access to your course content online
  • Affordable price
  • Fast track your career
  • Certified diploma accepted by leading employers in the advertising industry.
  • Ability to take what you are learning and use it in your current working environment without delay.
  • Easy to understand modules, broken down and brimming with valuable information.
This course includes


24/7 Student Support



End of course certification



Lifetime access to your course



Compatible with modern devices

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.