BCS Digital Product Manager

Thinking about a job as a Digital Product Manager?

The BCS Practitioner Certificate in Digital Product Management encourages individuals in both technical and non-technical product-related roles to develop the practical behaviours required to succeed in leading a product project or team.

You will learn the effective stakeholder management and communication techniques, how to analyse the internal and external environment and undertake market analysis, the product delivery lifecycle, product development techniques and methods and techniques of marketing.

Did you know?

According to Reed, the average salary for a Product Manager is £56k per year and ranges up to £220k!

Why Choose Duco Digital Training?

• With self-study, you get a whole package of support we call PASS ASSIST, including:
• Free one year BCS Associate membership (normally costing £90)
• Free BCS Data Analyst eBook
• Practice exam papers
• Series of support videos to get the most out of your course, making a learning plan and how to prepare for the exam
• 5-star rating
• 95% pass rate.

A live training option is available, please contact us.

BCS Certification

Digital certificate - Included

The “BCS Digital Product Manager” is a professional certification that is a globally recognized professional qualification that will help develop your knowledge and understanding of:

1. EFFECTIVE STAKEHOLDER MANAGEMENT AND COMMUNICATION TECHNIQUES

• Describe the role of the Product Manager.
• Identify stakeholder categories using the stakeholder wheel.
• Apply effective methods to communicate with stakeholders at various levels.
• Apply the power/interest grid to categorise stakeholders.
• Choose an appropriate stakeholder management strategy.
• Explain the importance and methods of gaining stakeholder buy-in.
• Apply problem solving techniques.

2. ANALYSE THE INTERNAL AND EXTERNAL ENVIRONMENT AND UNDERTAKE MARKET ANALYSIS

• Analyse the business environment using an appropriate framework.
• Explain the importance of alignment between commercial considerations and
  overarching business strategy.
• Explain how the organisation’s IT environment supports product development, delivery
  and marketing activities
• Apply legal requirements, legislation and organisational guidelines relevant to digital
  product development.
• Prepare an analysis using Porter’s value chain.
• Apply customer research methodologies taking into account the diversity of the target
  market.
• Analyse the market to determine its size.
• Prepare and monitor budgets to manage costs and maximise revenue.
• Apply data analysis to evaluate research findings.

3. THE PRODUCT DELIVERY LIFECYCLE

• Create a product roadmap.
• Explain the purpose of a vision for the product and the organisation.
• Create and apply personas to inform decision making
• Analyse the stages of the product delivery lifecycle.
• Describe the concept of pivoting.
• Apply risk management techniques throughout the product delivery lifecycle.
• Apply appropriate quality assurance and quality control methods.
• Choose appropriate testing methods to evaluate compliance with product requirements.
• Analyse metrics to monitor product performance.

4. PRODUCT DEVELOPMENT TECHNIQUES

• Apply prioritisation techniques.
• Apply product development techniques.
• Create business cases, user stories and use cases.
• Explain the concept of minimum viable product.
• Describe various prototyping approaches.
• Explain what sustainable product development is.
• Describe the key features of different coding languages and use terminology associated
  with coding

5. METHODS AND TECHNIQUES OF MARKETING

• Analyse the different types of user acquisition models.
• Describe concepts used to promote a product into the market.
• Describe digital marketing techniques.
• Describe the advantages and disadvantages of various advertising methods.

Exam Information of “BCS Digital Product Manager” Course:

• It is a 40 multiple choice questions
• Pass mark is 26/40 points or 65%
• Duration of the exam is 90 minutes
• The exam will be supervised virtually

Who is BCS?

Recognised globally by corporations, academics and IT professionals, BCS is the British Computer Society, more commonly known as the Chartered Institute for IT.

They have over 60,000 members in 150 countries, and a wider community of business leaders, educators, practitioners and policy-makers all committed to their mission of leading the IT industry through its ethical challenges, to support the people who work in the industry, and to make IT good for society.

What our students say about us:

"The training provided will assist me to conduct AI research projects in a more professional and systematic way. The knowledge provided will be incredibly valuable for my future study in the field of computer vision." — Muhammad Lecturer and AI PhD Candidate

“Good training materials for remote learning, and the most impressive part was the speed at which they responded to questions.” — Tom Data Protection Practitioner

"This proved to be a very valuable course to me." — Janet Business Analyst

Meet Our Instructor

Darren Winter is Director at Duco Digital and supports organisations with cutting-edge business intelligence, sales, and marketing automation solutions alongside courses and training in artificial intelligence, business analysis, and data protection across diverse sectors spanning the UK, Europe, the Middle East, and SE Asia.

Noteworthy achievements include training academics in AI for the Indonesian government and teaching students in Technology Sales for the Saudi Arabian government. In 2023, the UK Department of Business and Trade invited him as a leaders of AI for a trade mission to Indonesia where he discussed Indonesian AI and ethical policy with key stakeholders.

He is also studying for his PhD in AI Ethics at Cordoba University, Spain, where he is exploring the impacts of the EU AI Act upon organisations.

For whom is the “BCS Digital Product Manager” course designed?

Whether you're an experienced professional refining your product management skills or an individual embarking on a new career in digital product management, the “BCS Digital Product Manager” course is tailored to your needs. It's designed for:

• Aspiring Product Managers: Individuals eager to delve into the dynamic field of digital product management, ready to build a rewarding career by mastering the art of product development and strategy.
• Tech-Savvy Students: University scholars aiming to complement their academic knowledge with practical, industry-relevant skills in digital product management, preparing for a smooth transition into the professional world.
• Career Switchers: Professionals considering a move into digital product management from various backgrounds, poised to apply their diverse expertise to drive product innovation and market success.
• Innovation and Efficiency Advocates: Practitioners committed to advancing organizational processes and efficiencies through strategic product management and digital innovation.
• Strategic Leaders and Managers: Mid-level managers, senior executives, and directors seeking to enhance their product management capabilities, equipping themselves to lead digital product initiatives and drive strategic growth effectively.

This certificate is suitable for candidates who are currently in, or working towards, a product management or product development-related role or a digital role. In particular, candidates who want to demonstrate problem-solving and professional behaviours when dealing with stakeholders and managing challenging situations arising during the product development lifecycle will benefit from this certificate.

None - No experience or qualifications needed.

An internet connection with a mobile/tablet or laptop is required.

A laptop or computer with a camera and access to Zoom and Chrome is required for the exam.

As companies are still digitally transforming their business, there is a strong demand for Product focused roles, with career options to move upwards into Director and leadership roles for the most successful product managers.

According to Reed, the average salary for a Product Manager is £56k per year and ranges up to £220k!