Brand Building with the Public
Practical Training for Professionals
Summary
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Location & dates
Cheadle Royal Business Park
Cheadle
Cheshire
SK83FS
United Kingdom
16 St. Mary's Street
EDINBURGH
Midlothian
EH11SU
United Kingdom
Boar Lane
Leeds
West Yorkshire
LS15NS
United Kingdom
Temple Street
BIRMINGHAM
West Midlands
B25DP
United Kingdom
Overview
Brand Building with the Public - Overview
This brand building course introduces the fundamentals of brand identity and running a brand centre. Areas covered include: What makes a good brand? Objectives when interacting with the public.
This Brand Building with the Public course is available throughout the UK.
CPD Value 5.5 Hours
CPD
Description
Brand Building with the Public - Timetable
09:30 - 10:00 Coffee & Course Objectives (To be effective when working a brand centre you must have 3 things, confidence, enthusiasm & knowledge. We are here to give you these!)
10:00 - 11:00 The Value of Brands (What makes a good brand. A look at the strength of your brand and what it stands for.) (An option to change this module if this already covered in Day 1 is 'What motivations do people use in their choice of car?')
11:00 - 11:15 Break
11:15 - 12:00 Clarifying Your Objectives (Working in tables groups decide what they want to achieve when they are interacting with the public and present back to the rest of the group.)
12.00 - 13.00 Understanding Body Language (Group activities to understand the importance of gestures, posture and eye contact. An in-depth look at a non-threatening greeting.)
13:00 - 14:00 Lunch
14:00 - 14:30 Things to Avoid when on Duty (Here delegates will look at the importance of first impressions, how to avoid being pushy and how to make the experience of any member of the public interacting with staff from their company a memorable one.)
14:30 - 16:00 Role Plays (Groups take it in turns to play company representative, customer and observer. All will have a turn in each role and small groups will report back to the large group.)
16:00 - 16:30 Best Practice in Brand Building (A list of key points identified - later these should be reproduced and sent out to the team)
16:30 - 16:45 Summary & Action Plans Agreed
Brand Building with the Public - Benefits
- Understanding the value of brands
- Identify the best ways of interacting with the public
- Understanding body language
- How to build their brand with the public
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.