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Business Strategy: 01. Essence of Strategy

Mastering the Foundations of Strategic Management for Business Success


Sentinel 9

Summary

Price
£18 inc VAT
Study method
Online, On Demand What's this?
Duration
0.5 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

2 students purchased this course

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Overview

Business Strategy: 01. Essence of Strategy, the first part of Sentinel|9's Business Strategy for Managers series, offers a concise yet comprehensive introduction to strategic management. Ideal for aspiring business leaders, this course covers the fundamentals of setting organizational goals, developing competitive advantages, and strategic planning. Through lecture videos, case studies, and interactive materials, participants gain essential skills for professional growth and effective company management.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

1
section
15
lectures
0h 30m
total
    • 1: Lecture Text 14:00 PDF
    • 2: What is Strategy? Preview 01:19
    • 3: Strategy Definition 00:33
    • 4: Mintzberg Strategy Definitions 01:10
    • 5: What is Strategy and Identifying the Strategy of a Company 01:12
    • 6: Identifying the Strategy of a Company 00:28
    • 7: Strategy and the Quest for Competitive Advantage 01:26
    • 8: Strategy and the Business Model of the Firm 00:57
    • 9: Why Crafting and Executing Strategy Are Important Tasks 01:21
    • 10: The Ideology of Strategy 01:24
    • 11: The 3C Model and the Triple Bottom Line 01:12
    • 12: Hierarchy of Strategy 00:51
    • 13: Management By Objectives (MBO) 00:41
    • 14: Mintzberg (Strategy and Structure) 00:48
    • 15: Self-Knowledge Quiz 02:00

Course media

Description

Description:

Our Business Strategy: 01. Essence of Strategy course is designed to introduce users to the study of strategic management theory in managing a company for the achievement of long-term company objectives, competitive advantage, and business profitability. This course is essential for future business executives and business leaders, as it helps realize the crucial importance of setting a vision, mission, and goals of the organization, aligning these with strategic objectives and tactics necessary strategies to attain the benefit of all stakeholders. Drawing on recognizable tools, information technology, and methods of strategy management, we will cover topics including: Identifying a Business Strategy, Developing Competitive Advantage, The Ideology of Strategy, Models That Drive Strategic Planning & Management, and the Hierarchy of Strategy. Training in this discipline can pave the way for more opportunities for career advancement and allow you to explore some of the exciting career options available in this field.

Business Strategy: 01. Essence of Strategy is Part 1 of the 5-part extended Business Strategy for Managers series presented by Sentinel|9. It features lecture-style videos, real-world case studies, downloadable materials, and self-knowledge quizzes. Gain valuable skills to help you manage your company and grow professionally by taking this course alongside others in the series.


Learning Outcomes:

  • Comprehend Strategic Management Theories: Understand and analyze key strategic management theories essential for long-term organizational objectives, competitive advantage, and business profitability.
  • Vision, Mission, and Goals Alignment: Develop the ability to effectively set, articulate, and align an organization's vision, mission, and goals with strategic objectives and tactics to benefit all stakeholders.
  • Strategic Planning Proficiency: Gain expertise in identifying robust business strategies and employing models that drive strategic planning and management within an organization.
  • Competitive Advantage Formulation: Master the concepts and practices necessary for developing and sustaining a competitive advantage in a dynamic business environment.
  • Strategic Thinking and Ideology: Enhance strategic thinking skills and understand the underlying ideologies of different strategic models and approaches.
  • Leadership and Career Advancement: Prepare for advanced leadership roles and career progression by applying learned strategies in real-world scenarios, utilizing case studies, and engaging in interactive learning modules.

Course Completion:

  • In this course, you will be tested by completing a knowledge quiz. You need to score at least 80%+ across the test to be eligible to satisfactorily mark the course as complete.

Course Level:

  • All Levels

Who is this course for?

  • Students
  • Self Employed Individuals
  • Managers
  • Business Owners
  • Start-up Companies
  • Executives
  • Business Analyst

Requirements

  • No prerequisites.
  • No materials distributed.
  • No formal assessments required

Career path

  • Administrator
  • Business Development Officer
  • Consultant
  • Government Officer
  • Manager
  • Operations Manager
  • Project Manager

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.