Skip to content

How to become a Marketing Executive

Marketing Executive

Career progression and salary expectations for a Marketing Executive

1

Marketing Executive

| Up to £25,000
2

Senior Marketing Executive

| Up to £30,000
3

Marketing Manager

| Up to £40,000

The role of a Marketing Executive

Looking for a good call-to-action? You should become a Marketing Executive…

Marketing Executives help to develop and promote marketing campaigns, whether this is for a particular product, service or event. It is an incredibly varied role, and could be focused on different aspects of digital marketing, copywriting, and even events organisation and PR.

Day-to-day responsibilities may vary depending on the size of the organisation, but potential duties could include:

  • Conducting market research for new campaigns
  • Generating and delivering email marketing campaigns
  • Copywriting, and producing pieces of collateral
  • Communicating all marketing plans and new product launches to clients
  • Conducting PR calls, organising events, and helping manage social media accounts
Marketing Executives need to be confident, outgoing, and possess excellent interpersonal skills. With success in the digital marketing world often dependent on speed to market and time taken to react, creativity and the ability to meet deadlines are also essential.

Being able to deal with criticism will also be helpful in this position, especially if your role is particularly copywriting focussed. Trust us…

Other key skills include:

  • Excellent written and verbal communication skills
  • Superior organisational skills
  • A good grasp of tone, and a creative flair
  • The ability to work well under pressure
  • A good knowledge of marketing best-practices and the latest developments in the industry will be a distinct advantage
"Being a Marketing Executive is great. I love being writing, and working in such a creative position really challenges me to be spontaneous and keep things fresh. It’s a little like working in a less exciting episode of Mad Men. One where you have to write snappy ‘call-to-actions’ and monitor the company’s Facebook page. If you’re looking to work in Marketing, it’s definitely a great place to learn the trade."

Get qualified as a Marketing Executive

All Marketing Executive jobs
Need Advice? Ask our virtual career advisor