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Certified Google Advertising Professional

Adonis Anastasiou

Summary

Price
£300 inc VAT
Or £50.00/mo. for 6 months...
Study method
Online, On Demand What's this?
Duration
3.1 hours · Self-paced
Qualification
No formal qualification
CPD
7 CPD hours / points
CPD What's this?
Achievement
Endorsed by British Institute of Facilities Management
Certificates
  • Reed courses certificate of completion - Free
1 student purchased this course

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Overview

In this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network and YouTube as a way to bring potential customers to your website and convert them into leads or sales.

Achievement

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

CPD

7 CPD hours / points
Accredited by Centre of CPD Excellence

Curriculum

6
sections
9
lectures
3h 8m
total

Course media

Description

By the end of the seminar participants will be able to:

Setting up Your Google Ads Account
• How to create a Google Ads Account
• What preferences to choose when you setting up the account
• How to setup your billing payment and payment methods

Manage Google Search Ads
• Setup campaigns in Google Search
• Find the best keywords and write amazing advertising texts that will capture audience attention.
• Apply methods that will help use improve the quality score of the keywords.
• Use the tools that can help the measurement and analysis of the results
• Effectively determine the bid and advertising budget

Manage Campaigns in Google Display Network
• Set up campaigns in Google Display Network
• Set the right parameters for better targeting.
• Choose the right targeting so that banners ads will appear in targeted websites and at the same time reduce the cost per click.
• Create retargeting campaigns that will follow website visitors
• Measure and optimize the Google Display Network campaigns

Manage Campaign in YouTube
• Set up campaign that will play in YouTube
• Choose the right YouTube campaign based on the goals requested
• Promote videos through the YouTube paid video ads for maximum exposure.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, Marketing
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