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Commercial And Business Awareness Professional Training Course
Reed Learning
Summary
- Tutor is available to students
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Overview
This interactive two-day course will give you an understanding of the critical issues
affecting your organisation and how being commercially aware can increase overall
business performance, and your career prospects.
You will learn how to analyse the commercial environment in which you work and draw
conclusions about how this affects change and the identity of your organisation.
This course can be taken as part of the IQ IAM Level 4 Certificate in Office and Admin
Management. Call us to find out more.
Resources
- Brochure -
Description
Understanding your organisation
• Its role, purpose and culture
• Stakeholder analysis - who are the key players?
Introduction to strategy
• What is strategy and how does it drive an organisation?
• Where are we now - SWOTs and PESTLE analysis
• Where do we want to be? How to define ‘success’ and the role of mission statement
Making sense of your organisation’s brand
• The importance of understanding and identifying with your brand
• Creating a brand identity and values
• Communicating this to key stakeholders
• Case study activity
Managing Change
• Why do organisations need to change?
• How to communicate change from grassroots to board level
• Supporting your colleagues through change
• Case study activity
Who is this course for?
Ideal for experienced PAs seeking to develop their commercial awareness and strategic
thinking to improve personal confidence and engagement with senior managers.
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.