Communication: Developing A Communication Plan

Developing a Communications Plan

Transforming ideas and information in a business operation is entirely a part of communication process. For conveying the idea to audience and in a community truly based on the communication and effectual planning for this communication is an imperative part of communication process.

Developing a communication plan thought to be necessary for organizations and it is a policy-driven approach through which stakeholders are provided with different type of information. As the stakeholders differ greatly, thus in this context it should be kept in mind that requirements of each stakeholders are addressed in a communication plan.

A communication plan can be implemented through various communication channels and useful information can be delivered through these channels.

This unit provides a comprehensive overview of communication plan. It includes an exploration of various concerned topics named as selecting your communications destination, choosing a communications route, establishing a communications vehicle and choosing the vehicle along with the exploration of the further topics such as setting up media guidelines and sample media guidelines.

The unit also provides a broad overview of inbound and outbound marketing and describes the reasons for inbound marketing.

Discover what are the five C’s of a successful message.

Objectives

After the completion of this course learners will be able to:

• Customize these essential pieces for your company

Program Content

Lesson(s)

Introduction to Developing a Communications Plan

Topics

• Selecting Your Communications Destination
• Choosing a Communications Route
• Establishing a Communications Vehicle
• Choosing the Vehicle
• Setting up Media Guidelines
• Sample Media Guidelines
• Defining Inbound and Outbound Marketing
• The Reasons for Inbound Marketing
• The Five C’s of a Successful Message

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

• Business owners, managers, entrepreneurs,
• People seeking to expand their career opportunities
• Existing employees looking to develop their CPD
• Office workers at all levels
• Team Leaders and supervisors
• Entrepreneurs planning to start their own business

This is a standalone course and assumes no prior knowledge.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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