Skip to content

Content Strategy Course - E-Learning Edition

Industry program from Digital Skills Authority

Provided by Digital Skills Authority

Summary

Price
£425 inc VAT
Or £70.83/mo. for 6 months...
Study method
Online
Duration
4 weeks · Self-paced
Access to content
4 weeks
Certification
COB Certified Content Strategist
Professional certification What's this?

Overview

Get instant access to the online version of this powerful international content strategy course from the Digital Skills Authority. Adapted from established classroom training attended by organisations such as Warner Music, Skype, Schneider Electric, Mars John Lewis, House of Fraser, Three, L'Oréal and more, this high-quality 4-week interactive content strategy program delivers expert insights and powerful hands-on workshops.

Certification

COB Certified Content Strategist

Digital Skills Authority logo

Course media

Description

Includes

  • 4-weeks access to high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable versions of two powerful course workbooks
  • Online COB Exam and Certification Administration (Optional, no extra cost)

There are a number of practical benefits to following the e-learning edition of our content strategy and audience engagement program. Here are some of them:-

  • Learn how to engage your customers to buy, subscribe and interact
  • Gain valuable tips to captivate your audience and optimise user experience
  • Discover how to write search engine optimised content
  • Get helpful exam practice exercises and tips and online exam
    Complete fun high-impacting practical exercises
  • Study to become a COB Certified Content Strategist

Your Learning

Understand Your Audience!

Learn How to Engage your customers to buy, subscribe and interact!

Gain a clear understanding of your target audiences

  • Learn how to create engaging customer journeys for your customers
  • Understand their psychology and how to engage them on your web site
  • Learn how to target your audiences and become closer to them

Web Content that Sells

  • Learn the '7 Deadly Web Content Sins' to avoid
  • Get our 12 Keys to Content Success
  • Learn how to write and present text effectively on the Internet
  • Learn how to use your web site to build trust
  • Find out what media to use to present your ideas
  • Gain valuable key selling phrases for your web site

The Power of User-Generated Content

  • Find out if user-generated content will enhance your web site offering
  • Understand the associated risks
  • Come away with the right options for your projects or organisations

Who is this course for?

  • Content publishers, creators and strategists
  • Marketers, portal and intranet managers
  • Webmasters and web designer

Testimonials

"The content strategy course was incredibly useful. The course and trainer have made
me even more enthusiastic about my role", Mhairi McKenzie, E-Commerce Co-ordinator, The Dune Group

"I highly recommend the content strategy course. It was very interesting and
informative. The hands-on exercises were particularly useful.", Emma Bishop,
then Product Manager, Skype

"The content strategy course was flexible to cater to the individuals needs of
each attending. The trainer was very engaging and personable", Alex Burford,
Content Manager, Warner Music Group

"The content strategy course was a really great day and there were lots of great tips and ideas to take away... it gave me a wealth of ideas for future projects. ", Chloe Grant, then Brand Manager, Chapman Entertainment

"Very insightful. We have now started implementing those ideas in our web site " - Femi Ojemuyiwa, then IT Web Manager Maidstone Borough Council

Requirements

Professionals need a personal or laptop computer with updated browsers and some A4 paper and pens for some of the workshops. Exams for this program are online with practical assessments - a reliable internet is required in order to take the online exam.

For maximum learning & retention experience, we drip-feed lessons on the first run-through. On completion of all lessons in order, you can access any lesson at your leisure during the 6-week course period. ID required.

Career path

Whether you are self-employed writer, blogger, web designer or marketeer, or you work for an organisation planning, preparing and publishing content, this high-value practical industry course developed by practitioners, will increase your productivity and impact, as well as enhance your career with a respected professional qualification.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Provider

Digital Skills Authority

Digital Skills Authority is a global industry-recognised awarding body that develops and issues high-impacting training certification programs to enable organisations and individuals to be successful with using digital. It is a multi-national corporation, with companies and hubs internationally including the UK.

Digital Skills Authority has two series of certifications programs 'The Certificate in Online Business Series' from team to board level certifications in E-Commerce, Digital Business and Marketing, and our Master in Digital Management Program. Digital Skills Authority's Professional Diploma Series focus on more technical and future skills qualifications in areas such as Internet-of-Things, Virtual Worlds, Coding and Analysis, Artificial Intelligence and more. As well our our own online exams, and live remote exams with invigilators, Universities, Institutes and government organisations such as British Institute (Authorised Testing Centres), invigilate our exams around the globe. We also provide powerful practical e-learning certification courses, and provide premium on-site consultative certification courses, conferences and bespoke training, from our own team of 'Digital Leaders'.

Mission

Digital Skills Authority's mission is to help grow the digital economy, boost individual careers, support entrepreneurship and enable business growth through digital know-how.  As part of this mission we also empower organisations to identify and manage risks, identify and leverage business and technological opportunities, maximise efficiency, reduce costs and develop their bespoke practical and ethical policies.

The courses on Reed.co.uk are offered through Digital Skills Authority Ltd

View Digital Skills Authority profile

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Related searches: Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.