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Copywriting: Sales and Promotional Copywriting with Effective Advertising Content (A-Z)
CPDQE Accredited | Dual Certificates | Lifetime Access
Skill Arts
Summary
- Accredited Certificate on Copywriting Course from SkillArts - Free
- Reed Courses Certificate of Completion - Free
- Tutor is available to students
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Overview
Why Study This Copywriting Diploma?
- The UK e-commerce market is expected to reach a staggering £503.6 billion by 2024.
- In the UK, there's a projected growth of 8% for content writing and copyediting jobs by 2030.
- In the UK, the average copywriter's salary is around £32,000 per year.
- According to Glassdoor, senior copywriters globally earn an average base salary of $87,137.
Learning Outcomes:
- Understand the critical role of Copywriting in marketing and the principles of persuasive writing.
- Learn to create compelling Copywriting content with strong calls to action, focusing on various media such as print, digital, and broadcast.
- Write effective Copywriting press ads and releases that balance information and persuasion.
- Utilize persuasive techniques for impactful Copywriting in sales and promotional writing, including email marketing and product descriptions.
- Tailor Copywriting approaches to fit mainstream and digital media, including scriptwriting for TV and radio.
CPDQE Accreditation
This Copywriting Course is CPDQE accredited. CPD is a globally recognised parameter for continuous professional development acknowledged by thousands of professional bodies, employers, and academic institutions in the UK and around the world.
Dual Certificates
After completing this Copywriting Course, you will receive a course completion certificate from Reed. Also, you will receive an Accredited Certificate of Completion From SkillArts.
Certificates
Accredited Certificate on Copywriting Course from SkillArts
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
Curriculum
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Introduction to Ad Copywriting 09:00
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Writing Effective Advertising Content 10:00
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Crafting Powerful Headlines 10:00
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Press Advertisement Writing 09:00
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Sales and Promotional Copywriting 10:00
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Content Management in Copywriting 10:00
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Copywriting for Mainstream Media 10:00
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Copywriting for Digital Media 09:00
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Essential Copywriting Skills 09:00
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Advanced Topics in Copywriting 10:00
Course media
Description
Copywriting Course Syllabus:
➥ Introduction to Ad Copywriting
- Overview of Copywriting in marketing, audience analysis, persuasive Copywriting principles, and ethical standards.
➥ Writing Effective Advertising Copywriting Content
- Techniques for developing unique selling propositions and creating impactful Copywriting content across different media.
➥ Crafting Powerful Copywriting Headlines
- Strategies for writing and refining effective Copywriting headlines that increase engagement and ad effectiveness.
➥ Press Advertisement Copywriting
- Insights into Copywriting for press advertisements and press releases, focusing on structure, content, and distribution strategies.
➥ Sales and Promotional Copywriting
- Methods for writing persuasive sales and promotional Copywriting, using storytelling to enhance engagement.
➥ Content Management in Copywriting
- Role of content management in Copywriting, creating content calendars, maintaining brand consistency, and SEO application.
➥ Copywriting for Mainstream Media
- Techniques for writing compelling print ads, Copywriting scripts for TV and radio, and outdoor advertising strategies.
➥ Copywriting for Digital Media
- Writing effective web copy, social media Copywriting, SEO-driven content, and email marketing campaigns.
➥ Essential Copywriting Skills
- Advanced storytelling techniques in Copywriting, writing concise copy, applying AIDA, and using emotional triggers.
➥ Advanced Topics in Copywriting
- Legal aspects, cultural sensitivity, testing methodologies, professional development, and portfolio building in Copywriting.
Who is this course for?
- Copywriter
- Content writer
- Copywriter Interns
- Freelance Writer
- Advertising Staff
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.