Lecture 1.3 Entrepreneurship Definition

Course overview

Entrepreneurship and Innovation is important in all areas of business and plays a crucial role in the economy. An understanding of the relationship between entrepreneurship and innovation is essential for identifying new opportunities, allocating resources efficiently and for achieving sustainable competitive advantage. Therefore, it is imperative that decision makers understand the key concepts of entrepreneurship and innovation and be able to apply this knowledge effectively to create solutions to consumer, market, environmental and social problems.

This course aims to provide students the opportunity to develop and enhance their skills and knowledge in the field of entrepreneurship and innovation. The unit includes the following topics: Entrepreneurship, corporate intrapreneurs, innovation and creativity, entrepreneurial start-ups, IT systems for innovation, strategy and succession planning.

As mentioned above, upon completion of this course students will have the skills and knowledge to identify, plan, develop and launch their own entrepreneurial and innovative ventures.