Skip to content

Digital Marketing Essentials

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
1 student enquired about this course

Add to basket or enquire

Overview

Digital Marketing is fast becoming one of the most important areas within a successful company. With the trends we have seen over the past decade, having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google, appear in your Facebook feed and seem to follow you around the internet? In this course we aim to answer these questions and show you how you and your company can benefit from digital marketing.

Description

Module 1 – Introduction to Digital Marketing

  • What is Digital Marketing?
  • Facts and figures
  • Key players in the industry
  • Marketing campaigns, how they tie in
  • The impact of new technologies on business and customer behaviour

Module 2 – Digital Strategy

  • Developing and implementing a digital strategy
  • What are the key challenges and barriers?
  • Multi-channel marketing
  • Mobile devices and marketing opportunities

Module 3 - Social Media

  • Social purpose
  • Key social media channels
  • Advertising on SM
  • Building followers

Module 4 - Content Marketing

  • The growing importance of content marketing
  • Different types of content - hub, hero and hygiene
  • Online video
  • Developing a content strategy
  • Measuring success

Module 5 - Tools and Analytics

  • Tag Manager
  • Adwords
  • Analytics (overview)
  • Real time reporting and analysis
  • Adsense
  • Market research tools
  • Google Analytics
  • Keyword research

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: Biology
Related searches: Marketing courses, Digital marketing courses, Online courses