Digital Marketing for Small Businesses and Startups

The Digital Marketing for Small Businesses and Startups course is tailored specifically to meet the unique needs of small business owners and entrepreneurs. This course provides practical, actionable insights and strategies to effectively market products or services online, helping small businesses grow and thrive in a competitive digital landscape.

You may ask questions and get assistance when you need it with the Digital Marketing online training course, which offers all students comprehensive 24/7 professional tutor support throughout their learning journey. After finishing the Digital Marketing Course, all students will have immediate access to a free course completion certificate as evidence of their newly acquired abilities.

The Digital Marketing for Small Businesses and Startups and its curriculum overview have been professionally prepared by qualified teachers, much like the rest of our well-liked and distinctive courses. Enrol in the Digital Marketing Course right away to give yourself the tools you need to succeed.

The Digital Marketing Course is divided into several in-depth units, each of which covers a crucial element of earning that you can use in the job.

Since the Digital Marketing Course training program is self-paced, you may study whenever and wherever you choose using any internet-capable device. For all sorts of learners, this Digital Marketing Course is perfect.

Digital Marketing Course Outcomes:

By the end of this Digital Marketing Course, you will:

• Have a thorough understanding of digital marketing principles.
• Be proficient in creating and implementing effective digital marketing SEO strategies.
• Be able to design and execute social media marketing and digital marketing campaigns.
• Have the skills to craft engaging content and optimise it for various digital marketing purposes.
• Understand how to build and manage email marketing campaigns that drive results in digital marketing.
• Be capable of managing digital marketing PPC advertising campaigns to maximise ROI.
• Know how to use analytics tools to track and improve digital marketing performance.
• Be equipped to develop a holistic digital marketing strategy for any business.
• Stay ahead of the curve with knowledge of the latest digital marketing trends.

Reed Courses Certificate of Completion

Digital certificate - Included

• Digital Marketing - (Part 01) 20:00

  • 1: Digital Marketing - (Part 01) 20:00

• Digital Marketing - (Part 02) 25:00

  • 2: Digital Marketing - (Part 02) 25:00

• Digital Marketing - (Part 03) 24:00

  • 3: Digital Marketing - (Part 03) 24:00

• Digital Marketing - (Part 04) 20:00

  • 4: Digital Marketing - (Part 04) 20:00

Why Enrol on Digital Marketing Course with Texlearn Academy:

The following are some of the justifications for why you should study the Digital Marketing Course course:

• Get Access to the Digital Marketing Course course through the online learning platform
• Get 24/7 experienced tutor support
• The Digital Marketing Course is entirely online with high-quality course materials
• Complete the Digital Marketing Course 100% online from any internet-enabled device anywhere
• A very flexible course deadlines with full Lifetime access to the Digital Marketing Course

** Course Curriculum **

*** Digital Marketing for Small Businesses and Startups ***

Module 01: Digital Marketing Strategy

• Introduction
• What Is Marketing?
• What Is Digital Marketing?
• Understanding Marketing Strategy
• The Building Blocks of Marketing Strategy
• Crafting a Digital Marketing Strategy

Module 02: Online Marketplace Analysis

• Introduction
• Situation Analysis for Digital Marketing
• The Digital Marketing Environment
• Understanding Customer Journeys
• Customer Choice and Digital Influence
• Business Model for E-commerce

Module 03: Data Analytics

• Working with Data
• Setting Objectives, Goals, and KPIs
• Tracking and Collecting Data
• Analyzing Data
• Tools of the Trade
• Advantages and Challenges

Module 04: Digital Marketing Plan

• Introduction
• Situation Analysis
• Strategy
• Tactics
• Actions

Module 05: Relationship Marketing Using Digital Platforms

• Introduction
• The Challenge of Customer Engagement
• Customer Lifecycle Management
• Using Digital Media to Increase Customer Loyalty and Value
• Lifetime Value Modelling

Module 06: Traffic Building

• Introduction to Traffic Building
• Search Engine Marketing: SEO
• Paid or Pay per Click Search Marketing
• Banner Advertising
• Native Advertising
• Online PR
• Online Partnerships
• Opt-in Email
• Viral Marketing

Module 07: Online Advertising

• Introduction
• Online Advertising Objectives
• The Key Differentiator
• Types of Display Adverts
• Payment Models for Display Advertising
• Getting Your Ads Online
• Targeting and Optimizing
• Tracking
• Step-By-Step Guide to Online Advertising
• Advantages and Challenges

Module 08: Affiliate Marketing

• Introduction
• The Building Blocks of Affiliate Marketing
• Setting up a Campaign
• Tools of the Trade
• Advantages and Challenges

Module 09: Email Marketing

• Introduction
• Email Strategy and Planning
• Tools of the Trade
• Advantages and Challenges

Module 10: Mobile Marketing

• Introduction
• The Role of Mobile in Personal Communication
• Mobile Messaging Channels
• Location and Mobile
• Mobile commerce
• Augmented Reality
• Mobile Analytics
• Advantages and Challenges

Module 11: Content Marketing Strategy

• Introduction
• Defining Content Marketing
• Strategic Building Blocks
• Content Creation
• Content Channel Distribution
• Tools of the Trade
• Advantages and Challenges

Module 12: Search Engine Optimization (SEO)

• Introduction
• Understanding SEO
• Search Engine Friendly Website Structure
• SEO and Key Phrases
• Link Popularity
• User Insights
• What Not To Do
• Tools of the Trade
• Benefits and Challenges

Module 13: Social Media Marketing

• Pick One or Two Social Platforms
• Retarget on Facebook
• Messages You Want To Promote
• Who You Are Targeting

Module 14: Instagram Marketing

• Introduction
• Promoting Your Brand on Instagram
• Using Your Instagram Account
• Determining What Is Photo-Worthy for Your Brand
• Using Hashtags in Your Instagram Posts
• Finding Friends and Fans on Instagram
• Using Instastories

Module 15: YouTube Marketing

• Introduction
• Benefitting from Social Media Marketing on YouTube
• Attracting Subscribers
• Promoting on YouTube
• Seeding a Viral Campaign
• Advertising on YouTube

Certification

You will receive a course completion Certification if you complete the Digital Marketing Course successfully.

When you apply for your preferred jobs, your Digital Marketing Course certificate will enable you to stand out from the competition by adding new, interesting abilities to your CV.

This Digital Marketing for Small Businesses and Startups is perfect for professionals looking to expand their skill set and advance their careers as well as prospective students looking to expand their skill set.

You will get the information, knowledge, and techniques you need from this Digital Marketing Course to build your confidence and advance your professional growth.

The Digital Marketing Course from Texlearn Academy has no formal entry requirements. Students must meet the following requirements in order to enrol in the Digital Marketing Course:

• Have a strong desire to learn
• Display a good understanding of the English language, and basic IT skills
• Be over the age of 16

On the Digital Marketing Course, you can pursue career paths. Here’s a career path in the digital marketing field:

• Digital Marketing Assistant
• Digital Marketing SEO Specialist
• Digital Marketing Specialist
• Digital Marketing Manager
• Digital Marketing SEO Manager
• Digital Marketing Director
• Chief Digital Marketing Officer
• Digital Marketing Expert
• Digital Marketing Consultant
• Digital Marketing Agency

Currently there are no Q&As for this course. Be the first to ask a question.