- Reed courses certificate of completion - Free
Digital Marketing Fundamentals
Developing the key skills needed for successful digital marketing
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Summary
Overview
Welcome to the fundamentals to digital marketing!
The world of marketing is evolving at a rapid pace, with the introduction of digital marketing regularly introducing new channels and services - increasing the opportunities you have for business exposure and customer engagement. It's a difficult world to navigate even for the most experienced marketers, so this course is the perfect introduction and overview to digital marketing.
Certificates
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Course media
Description
We'll be exploring the following aspects to help you gain the confidence you need to become a successful digital marketer.
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Understanding the buyer journey
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The AIDA model
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Personalising your marketing
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Paid advertising essentials
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Creating an advertising budget
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Growing your business with social media
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Selecting the right marketing channels
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Effective email marketing
By the end of this course, you'll be creating multiple journeys to develop audience interest, interaction and engagement with confidence. You will be using the AIDA framework to build quality content, using paid advertising effectively and have an enhanced understanding of the right marketing channels to achieve your marketing end goals.
This course is aimed at both introductory and experienced marketers, covering the core fundamentals to every digital marketing campaign.
This course is part of a business series, with the following courses also available to develop your marketing in business skillset:
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Implementing an agile approach to project management
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How to communicate your vision & values
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Mastering the art of selling
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Mastering assertive communication
Who is this course for?
- Marketers
- Junior marketing consultants
- Sales people
- Business Owners
- Entrepreneurs
Requirements
There are no prerequisites for taking this course
Questions and answers
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
FAQs
Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.