Digital Marketing Fundamentals

Interested in digital marketing but don’t know where to start? Ready to improve your digital marketing skills but overwhelmed by all the content online? Looking for a fun and engaging way to become a certified digital marketer? Then this CPD accredited digital marketing course is for you:

With 15 captivating videos, 11 info-packed guides and 12 rapid-fire quizzes, our digital marketing course will teach you how to attract new customers, develop effective campaigns and become a successful digital marketer – all in just a few short hours.

Bursting with helpful tips and practical strategies, this digital marketing course will give you the skills you need to create engaging digital marketing content on your website, on social media, and beyond.

You’ll learn about a range of digital marketing methods and techniques, including Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising, email marketing and much more.

You’ll also get access to a collection of bonus resources including:

• 9 FREE digital marketing templates to help you plan and execute your campaigns
• A FREE bonus module in mastering management communication
• A FREE digital marketing certification

Even better, this course is self-paced and completely online which means you can take it whenever and wherever you want. You can also buy a CPD accredited digital marketing certificate to highlight on your CV, show to employers or hang proudly on your wall.

So, if you’re ready to take your digital marketing skills to the next level, sign up for this course today.

Curriculum:

1. Introduction to digital marketing
2. Developing a digital marketing strategy
3. Understanding your target market
4. Marketing funnels and the buyer’s journey
5. Providing value with relevant content
6. Getting discovered with Search Engine Optimisation (SEO)
7. Understanding Pay Per Click (PPC) Advertising
8. Getting started with Google Ads
9. Social media marketing
10. Building customer relationships with email marketing
11. What is influencer marketing?
12. Evaluating results with marketing analytics

PLUS a FREE BONUS Module in Mastering management communication!

• 1. Introduction to Digital Marketing 10:58

  • 1: Why take Reed Learning's Digital Marketing course? Preview 01:23
  • 2: What is digital marketing? Preview 02:35
  • 3: All about digital marketing Preview 05:00
  • 4: QUIZ: Introduction to Digital Marketing 02:00

• 2. Developing a digital marketing strategy 14:47

  • 5: What is a marketing strategy and what should it include? Preview 02:47
  • 6: Five rules for creating powerful digital marketing strategies Preview 08:00
  • 7: QUIZ: Developing a digital marketing strategy 03:00
  • 8: RESOURCE: Digital marketing plan template 01:00

• 3. Understanding your target market 15:21

  • 9: Understanding your target market 02:18
  • 10: All about buyer personas 03:03
  • 11: Defining your target market with buyer personas 05:00
  • 12: QUIZ: Understanding your target market 02:00
  • 13: RESOURCE: Buyer persona template 03:00

• 4. Marketing funnels and the buyer’s journey 15:42

  • 14: What is the buyer's journey? 02:17
  • 15: AIDA: A simple but effective marketing funnel 02:25
  • 16: How to create a marketing funnel 08:00
  • 17: QUIZ: Marketing funnels and the buyer’s journey 02:00
  • 18: RESOURCE: Campaign execution plan 01:00

• 5. Providing value with relevant content 11:42

  • 19: Growing your audience with content marketing 03:42
  • 20: Ten tips for creating valuable content 04:00
  • 21: QUIZ: Providing value with relevant content 03:00
  • 22: RESOURCE: Content calendar template 01:00

• 6. Getting discovered with Search Engine Optimisation 17:35

  • 23: What is Search Engine Optimisation and why is it important? 03:52
  • 24: How Google ranks your content 03:43
  • 25: How to optimise your website for search engines 08:00
  • 26: QUIZ: Getting discovered with Search Engine Optimisation 02:00

• 7. Understanding Pay Per Click (PPC) advertising 11:25

  • 27: PPC advertising: The quickest way to reach your target customers 03:25
  • 28: How to create a PPC campaign that gets results 05:00
  • 29: QUIZ: Understanding Pay Per Click (PPC) advertising 03:00

• 8. Introduction to Google Ads 10:27

  • 30: What are Google Ads? 03:27
  • 31: Four ways to optimise your Google ads 03:00
  • 32: QUIZ: Introduction to Google Ads 03:00
  • 33: RESOURCE: Google search ad template 01:00

• 9. Social Media Marketing 11:05

  • 34: Social media basics 04:05
  • 35: How to stand out on social media 04:00
  • 36: QUIZ: Social media marketing 02:00
  • 37: RESOURCE: Social media planner 01:00

• 10. Building customer relationships with email marketing 13:21

  • 38: Introduction to email marketing 04:21
  • 39: Email segmentation and understanding GDPR 05:00
  • 40: QUIZ: Building customer relationships with email marketing 04:00

• 11. What is influencer marketing? 10:33

  • 41: Getting started with Influencer Marketing 03:33
  • 42: Using influencer marketing to grow your brand 05:00
  • 43: QUIZ: What is Influencer marketing? 02:00

• 12. Evaluating results with marketing analytics 11:10

  • 44: Marketing metrics and why they're so important 03:10
  • 45: Types of digital marketing audits 05:00
  • 46: QUIZ: Evaluating results with marketing analytics 02:00
  • 47: RESOURCE: Campaign post-mortem review template 01:00

• BONUS MODULE - Mastering management communication 23:02

  • 48: The importance of effective communication 02:12
  • 49: How to become a better listener 02:05
  • 50: Paying attention to your body language 02:23
  • 51: Structuring written communication 02:22
  • 52: QUIZ: Mastering management communication 04:00
  • 53: RESOURCE: Communication styles questionnaire 10:00

• Get your official Reed Learning CPD Accredited Certificate and Transcript now! 01:00

  • 54: Get your official certificate and transcript! 01:00

All about this digital marketing course

This 12-module digital marketing course is jam-packed with videos, guides, resources and quizzes to help you develop your digital marketing skills.

COURSE CONTENT:

Introduction to Digital marketing

Learn what digital marketing is, why it’s important and what being a digital marketing professional involves.

Module breakdown :

• What is digital marketing? (VIDEO)
• All about digital marketing (GUIDE)
• Intro to digital marketing (QUIZ)

Developing a digital marketing strategy

Find out what goes into creating a powerful digital marketing strategy that gets results.

Module breakdown:

• What is a marketing strategy and what should it include? (VIDEO)
• Five rules for creating powerful digital marketing strategies (GUIDE)
• Digital marketing plan (TEMPLATE)
• Developing a digital marketing strategy (QUIZ)

Understanding your target market

Attract your ideal customers by learning who they are, what they want and how they buy

Module breakdown:

• Understanding your target market (VIDEO)
• All about buyer personas (VIDEO)
• Defining your target market with buyer personas (GUIDE)
• Create a buyer persona (TEMPLATE)
• Understanding your target market (QUIZ)

Marketing funnels and the buyer’s journey

Learn how to create winning marketing campaigns every time

Module breakdown:

• What is the buyer's journey? (VIDEO)
• AIDA: A simple but effective marketing funnel (VIDEO)
• How to create a marketing funnel (GUIDE)
• Campaign planner (TEMPLATE)
• Campaign execution plan (TEMPLATE)
• Marketing funnels and they buyer’s journey (Quiz)

Providing value with relevant content

Learn how to build trust with your customers and sell without selling

• Growing your audience with content marketing (VIDEO)
• Ten tips for creating valuable content (GUIDE)
• Editorial calendar & content idea bank (TEMPLATE)
• Content marketing (QUIZ)

Getting discovered with Search Engine Optimisation (SEO)

Learn how to soar to the top of Google and other search engines

• What is Search Engine Optimisation and why is it important? (VIDEO)
• How Google ranks your content (VIDEO)
• How to optimise your website for search engines (GUIDE)
• Search Engine Optimisation (QUIZ)

Understanding Pay Per Click (PPC) Advertising

Learn how to create PPC ads that make people click and buy

Module breakdown:

• PPC advertising: The quickest way to reach your target customers (VIDEO)
• Creating PPC campaigns that get results (GUIDE)
• Pay Per Click (PPC) advertising (QUIZ)

Introduction to Google Ads

Learn how to use the world’s most popular ad platform

• What are Google Ads? (VIDEO)
• Four ways to optimise your Google Ads (GUIDE)
• Plan a Google ad (TEMPLATE)
• Google Ads (QUIZ)

Social media marketing

Learn how to stand out on social media

Module breakdown:

• Getting started with social media marketing (VIDEO)
• How to stand out on social media (GUIDE)
• Social media planner (TEMPLATE)
• Social media marketing (QUIZ)

Building customer relationships with email marketing

Learn need-to-know methods for getting your subscribers to open and interact with your emails

Module breakdown:

• Introduction to email marketing (VIDEO)
• Email segmentation and understanding GDPR (GUIDE)
• Create a welcome email (TEMPLATE)
• Email marketing (QUIZ)

What is influencer marketing?

Learn how influencers can help you attract new customers and grow your brand

Module breakdown:

• Getting started with Influencer Marketing (VIDEO)
• Using influencer marketing to grow your brand (GUIDE)
• Influencer marketing (QUIZ)

Evaluating results with digital marketing analytics

Learn how to audit your digital marketing efforts and improve your results

Module breakdown:

• What are digital marketing metrics (VIDEO)
• Types of digital marketing audits (GUIDE)
• Campaign post-mortem review (TEMPLATE)
• Marketing analytics (QUIZ)

FREE BONUS MODULE: Mastering management communication

Learn the communication techniques you need for management

Module breakdown:

• The importance of effective communication (VIDEO)
• How to become a better listener (VIDEO)
• Paying attention to your body language (VIDEO)
• Structuring written communication (VIDEO)
• Mastering management communication (QUIZ)
• Communication styles questionnaire (RESOURCE)

This course is for anyone who wants to learn more about digital marketing

No formal requirements – just a desire to learn about digital marketing.

With a good understanding of digital marketing, there are many career paths you can take:

Content Manager

Content Creator

Copywriter

Graphic Designer

Marketing Assistant

Marketing Executive

Marketing Manager

PPC Specialist

SEO Specialist

Social Media Manager

Reed Courses Certificate of Completion

Digital certificate - Included

CPD accredited Digital Marketing Certificate and Transcript

Digital certificate - £25