Digital Marketing Skills Bootcamp

Develop your skills in Digital marketing. Digital marketing refers to all marketing efforts that occur on the Internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.

Designed to equip you with the essential skills and knowledge to excel in the fast-paced world of digital marketing. This programme covers a wide range of topics, ensuring you have a well-rounded understanding of the critical aspects of digital marketing. Below is an overview of the core modules you'll be exploring:

1. Ethical Marketing & Digital Communications
   • Understand the principles of ethical marketing and how to apply them in digital communications to build trust and credibility with your audience.
2. Simple Video Editing Tools & Video Strategies
   • Learn the basics of video editing and explore effective video strategies to enhance your marketing efforts.
3. Email Marketing and CRMs
   • Dive into the world of email marketing and Customer Relationship Management (CRM) systems to effectively manage and nurture customer relationships.
4. The Power of AI in Marketing: AI in Marketing Overview and Practical Application
   • Explore the transformative role of AI in marketing and discover practical applications to optimize your marketing strategies.
5. Business Intelligence and Web Analytics: Introduction to Web Analytics
   • Gain a foundational understanding of web analytics and leverage data to make informed marketing decisions.
6. Business Intelligence and Web Analytics: Introduction to Business Intelligence (GA4)
   • Delve deeper into business intelligence, focusing on Google Analytics 4 (GA4) to enhance your data analysis capabilities.
7. Social Media Part 1: Key Business-Related Social Media Sites, Including Influencer Marketing and LinkedIn (Personal Branding and Business)
   • Explore the critical social media platforms for business, including strategies for influencer marketing and building a personal brand on LinkedIn.
8. Social Media
   
   • Understand the intricacies of paid social media advertising and how to allocate your budget for maximum ROI effectively.
9. Paid Search
   
   • Learn the fundamentals of paid search marketing, including keyword research, ad creation, and bidding strategies.
   • Advance your knowledge of paid search with more complex strategies and optimization techniques.
10. Trends & Innovations Including Guest Speaker
    • Explore the latest trends and innovations in digital marketing, featuring insights from industry experts, to stay ahead of the curve.
11. Digital Marketing Strategy: Crafting a Cohesive Digital Strategy
    • Master creating a cohesive digital marketing strategy that aligns with your business goals.
12. Digital Marketing Strategy: Dynamic Strategy Execution
    • Learn how to dynamically execute your digital marketing strategy and adapt to changing market conditions.
13. Creating Campaign Plans Based on Digital Marketing Strategy, Including Business/Employer Presence
    • Develop comprehensive campaign plans that reflect your digital marketing strategy, enhancing your business or employer's online presence.

The Digital Marketing Skills Bootcamp is designed for those aged 19 and over who want to enhance their digital marketing skills. It's ideal for those seeking to improve their social media strategy, expand their digital knowledge, or increase employability in the digital marketing sector. Whether you are a beginner or looking to update your skills, this comprehensive 12-week programme covers essential topics like social media, internet marketing, SEO, and content marketing, delivered by industry experts and funded by the UK Government.

You are eligible if you are 19 years old and over, have the right to live and work in the UK, and currently live in England, or you are either in self-funded education, such as university, employed, self-employed, ex-military, redeployed, ex-Blue-Light, returning from an absence such as parental leave, interested in changing your career.

A digital marketing career typically commences in an entry-level role, such as a Digital Marketing Assistant, supporting various aspects of online marketing campaigns, social media management, and content creation.

The advancement opens doors to Coordinator, Social Media Specialist, and Content Strategist positions.