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Digital Marketing Training Course
Interactive Video Lessons | Free E-Certificate | Tutor Support
METAVERSESKILLS
Summary
- Certification of Completion - Free
- Reed Courses Certificate of Completion - Free
- Tutor is available to students
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Overview
Welcome to the Digital Marketing Training course! In today's digital age, marketing has shifted significantly towards online platforms. This comprehensive course is designed to equip you with the knowledge and skills needed to excel in the field of digital marketing. Whether you're a business owner looking to promote your brand or a marketing enthusiast seeking to build a career, this course will provide you with the essential tools and strategies to thrive in the digital landscape.
Certificates
Certification of Completion
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
Curriculum
Course media
Description
**Module 1: Introduction to Digital Marketing (Week 1)**
- Understanding the Digital Marketing Landscape
- The Importance of Digital Marketing in Today's World
- Key Digital Marketing Trends
**Module 2: Website Optimization (Week 2-3)**
- Building a User-Friendly Website
- SEO (Search Engine Optimization) Fundamentals
- On-Page and Off-Page SEO Techniques
- Mobile Optimization
**Module 3: Content Marketing (Week 4-5)**
- Creating High-Quality Content
- Content Marketing Strategy
- Blogging, Social Media, and Video Marketing
- Measuring Content Performance
**Module 4: Social Media Marketing (Week 6-7)**
- Social Media Platforms and Strategies
- Creating Engaging Social Media Content
- Advertising on Social Media
- Social Media Analytics
**Module 5: Email Marketing (Week 8)**
- Building Email Lists
- Crafting Effective Email Campaigns
- Email Automation
- Email Analytics
**Module 6: Paid Advertising (Week 9-10)**
- Introduction to Pay-Per-Click (PPC)
- Google Ads and Bing Ads
- Social Media Advertising
- Display Advertising
- Remarketing and Retargeting
**Module 7: Analytics and Data Analysis (Week 11)**
- Understanding Web Analytics
- Google Analytics Setup and Navigation
- Interpreting Marketing Data
- Making Data-Driven Decisions
Who is this course for?
- Digital Marketing Strategy
- Developing a Digital Marketing Plan
- Setting SMART Goals
- Budgeting and Resource Allocation
- Monitoring and Optimization
Requirements
No prior knowledge or experience required
Career path
- Office Workers
- Those wanting to develop Microsoft Access skills and knowledge
- Job Seekers
- Those working with computers
- Those using Microsoft Access at work, home, or in education
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.