Digital writing: for websites, enewsletters, blogs and other social media
Itec training solutions Ltd
Summary
- Certificate of completion - Free
- Tutor is available to students
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Dates
Overview
As we increase our online communications and understand just how important online audiences are to our success, many staff are realising that web copywriting requires very particular skills. Whether you’re contributing to your organisation’s website, developing a corporate blog or building a Twitter campaign this one-day course will give you the ability to write compelling content that gets you the results you need online.
Want us to deliver this course at your organisation? Contact us for a bespoke quote.
Certificates
Certificate of completion
Digital certificate - Included
Description
Throughout our Digital writing training course you will be shown how readers look at screens, and how to structure your writing accordingly. You will learn the right style and tone for your organisation online and will see how to structure your copy to keep readers reading and clicking on your links. By the end of the day you will feel confident of developments online and able to write powerful content quickly and effectively.
Over the day you will cover:
Digital writing – the essentials
- why people leave websites, and what will make them stay
- what is copywriting and how is it different to other forms of writing?
- the right style and tone for your audience
- how users look at websites and blogs – writing for scanability
- structuring for success – headings and subheadings pull readers in
- call to action – motivate your readers
- increasing Facebook interaction through headings
Search engine optimisation
- write for the user: an up-to-date approach
- long-tail keywords and why they work
- your corporate blog as a strategic tool
- scheduling and promoting blog content
- top tips on writing a corporate blog
- driving traffic through Twitter
- persuasive writing
- building around the benefit to readers
Writing eNews – the essentials
- the From address
- subject lines that stand out in the inbox
- writing effective teasers - using your eNewsletter to drive traffic back to your site
Digital writing exercise
- choose between two briefs and put everything you’ve learnt into action
Evaluating your own writing and the writing of others
- evaluation and feedback exercise
Plus a year of free support.
Who is this course for?
This Digital writing course is aimed at anyone who needs to write for their website, corporate blog or other social media. This web writing course is equally useful for those new to writing web copy and those who have been producing online content for some time but want to think strategically about what they are doing and are looking for some fresh ideas. Please note, this is a writing course and focuses on content. You will not be taught design or build.
We work with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
