Email Marketing (beginner to expert)
Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate
Uplatz
Summary
- Certificate of completion - Free
- Reed courses certificate of completion - Free
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Overview
Uplatz provides this end-to-end course on Email Marketing. This is a self-paced video course. You will be awarded Course Completion Certificate at the end of the course.
Email Marketing is a valuable skill to master for modern-day marketing, whether you're an entrepreneur, business owner, or marketer. Even understanding the most basic email marketing terms, strategies, and best practices can help to improve your return on investment (ROI) from emails.
Despite new social media apps and marketing trends, it is found that email marketing is still a top contender when it comes to effective digital marketing. This email marketing course covers; how to meet your email marketing goals, types of emails to use, how to create an email marketing strategy customized to grow your business and your career.
The course is focused on crafting, coding, and developing various email designs, not to be confused with doing graphics and design. The course aims to teach basic traditional and modern marketing practices you can use in your content mix. From the buying process, customer journey and customer life cycle, and how each impacts your campaign messaging and timing.
Email marketing is a strong marketing channel that uses email to advertise your company's products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it may assist make your consumers aware of your latest goods or offers. Through various forms of marketing emails, it may also play a key part in your marketing strategy by generating leads, raising brand recognition, creating connections, and keeping consumers engaged between transactions.
Email marketing is the use of email to advertise a company's products and services while also incentivizing client loyalty. Email marketing is a method of informing people on your email list about new products, promotions, and other services. It may also be a softer pitch to educate your audience about your brand's worth or keep them engaged in between transactions. It might also be anything in the middle. Mailchimp can assist you with designing, building, and optimizing your email marketing in order to maximize the return on your marketing investment.
Email marketing is one of the most popular—and effective—tools for marketing campaigns when you want to expand your brand or sell your products. We'll go through how email marketing - specifically, the use of promotional emails - may help you expand your business, and we'll offer you some pointers on how to get started with a successful email marketing campaign in this post. You will learn email marketing from the bottom up in Uplatz's email marketing course. You'll be able to establish an email marketing plan that effectively generates enduring engagement and better relationships with your clients as you expand and scale your business once you've completed the certification.
Our email marketing specialists will show you how to execute email marketing the right way, with hands-on practical techniques and insights into the newest industry trends. Learn how to handle personalized contact management, segmentation, campaign performance optimization, and building your subscriber list with engaging registration forms from industry experts. This course will teach you all you need to know about becoming a great email marketer. This advanced marketing strategy course will teach you how to produce great adverts using email marketing. As you learn more about email marketing, you'll have a better grasp of how to advertise a product or service as well as soli. By the end of the course, you will understand the nuances of building loyalty, trust, and brand awareness through email marketing.
Email marketing is a strong marketing channel that uses email to advertise your company's products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing automation efforts, it may assist make your consumers aware of your latest goods or offers. Through various forms of marketing emails, it may also play a key part in your marketing strategy by generating leads, raising brand recognition, creating connections, and keeping consumers engaged between transactions.
Certificates
Certificate of completion
Digital certificate - Included
Course Completion Certificate by Uplatz
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Curriculum
Course media
Description
Course Outcomes
- Learn the basics of email marketing.
- Use the email marketing tool to put what you've learned into practice.
- Learn one of the most in-demand talents in digital marketing to invest in yourself and your career.
- Find out how to run A/B split test campaigns.
- Create email marketing campaigns that are well optimized and of high quality.
- With ease, learn how to use and navigate the MailChimp platform.
- Create email lists with MailChimp.
- MailChimp allows you to create opt-in and registration forms.
- Create hyper-targeted email lists
- Create squeeze pages with a high rate of email capture.
- Create email content that is both open and conversion-friendly.
- While A/B split testing and analyzing email marketing data, be aware of critical KPIs.
- Learn how to advertise your expanding email list and profit from it.
Email Marketing - Course Syllabus
- Email Machine – The Strategy
- Email Frequency
- Why People Don’t Buy
- The Fuel – Value
- Triggers in Email using 4Ps
- Sequence of Email Triggers
- Client Emails
- Email Example – Topic
- Email Example – Company Introduction
- Email Example – Product and Service
- Email Example – Secondary Value
- Email Example – Fear for Action
- Email Example – Regret for scarcity
- Email Example – Ask for Sales
- Email Example – Reinforcement
- Email Example – Offers Announcements
- Email Example – Cross Sales
- Email Example – Re-Engagement
- Email Example – Buyer vs Consumer
Email Marketing Tools and Software
- Email Software and Tools
- Zoho
- Mailchimp
- Sendinblue
- Mail250
- Email Software Analysis
- Selecting Email Software
- Importing Email Lists
- Practical on 3 Software for Lists
- Custom Fields
- Double Opt-IN
- Lead or Contact Fields
- Content First
- Sending Email Campaign
- Sending HTML Email Campaign
- Sending Mobile Responsive Email
- Email Open Rate
- Email Click Through Rate
- Email A/B Testing
- Variant Case Study
- Segmentation Strategy
- List Segmentation and Campaign
You will learn email marketing from the bottom up in Uplatz's email marketing course. You'll be able to establish an email marketing plan that effectively generates enduring engagement and better relationships with your clients as you expand and scale your business once you've completed the certification! Our email marketing specialists will show you how to handle email marketing the right way, with hands-on practical techniques and insights into the newest industry trends! Learn how to handle personalised contact management, segmentation, campaign performance optimization, and building your subscriber list with engaging registration forms from industry experts. This course will teach you all you need to know about becoming a great email marketer!
Who is this course for?
Everyone
Requirements
Passion to achieve your goals!
Career path
- Email Marketer
- Email Marketing Executive
- Digital Marketing Specialist
- Digital Marketing Manager
- Client Relationship Manager
- Email Marketing Advisor
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.