Essential Advertising
Practical Training for Professionals
Summary
- Tutor is available to students
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Location & dates
16 St. Mary's Street
EDINBURGH
Midlothian
EH11SU
United Kingdom
Boar Lane
Leeds
West Yorkshire
LS15NS
United Kingdom
Cheadle Royal Business Park
Cheadle
Cheshire
SK83FS
United Kingdom
Brailsford Way
Nottingham
Nottinghamshire
NG96DL
United Kingdom
Overview
Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.
This Essential Advertising course is available throughout the UK.
CPD Value 5.5 Hours
Course Locations
Essential Advertising London
Essential Advertising Manchester
Essential Advertising Nottingham
Essential Advertising Birmingham
Essential Advertising Bristol
Essential Advertising Edinburgh
Essential Advertising Leeds
CPD
Description
09:30 - 09:45 Coffee & Course Objectives
09:45 - 10:00 Introduction - The essential role of advertising and why most of it doesn’t work.
10:00 - 10:30 The Advertising Mix(An overview of the who, what where, when and how)
10:30 - 11:30 Determining Advertising Objectives and Strategy (A review of how to set objectives and select from a range of strategic options.)
11:30 - 13:00 Delegates Advertising Review(Delegates evaluate and review each others examples)
13:00 - 14:00 Lunch
How to brief and assess a media agencies performance
14:00 - 15:00 How to write an advertising brief(The audience is essential; the proposition is everything – delegates prepare a brief for one of their own products/services)
15:00 - 15:30 How to judge creative work(How to manage the creative development process. The essential ‘do’s’ and ‘don’ts)
15:30 - 16:30 Understanding the media market place(How to cope with evolutionary changes in the media market place)
16:30 - 16:45 Summary & Action Plans Agreed
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.