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Essential Advertising

Practical Training for Professionals

Summary

Price
£516 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
CPD
6 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students
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Location & dates

Showing classrooms near 'West End'
Location

Address
&Meetings
150 Minories
City of London
London
EC3N1LS
United Kingdom
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Address
Village Hotel Club Nottingham
Brailsford Way
Nottingham
Nottinghamshire
NG96DL
United Kingdom
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Address
Somerset House
Temple Street
BIRMINGHAM
West Midlands
B25DP
United Kingdom
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Address
EEF Venues
Clifton Down
Bristol
Avon
BS83NB
United Kingdom
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Overview

Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.

This Essential Advertising course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Essential Advertising London
Essential Advertising Manchester
Essential Advertising Nottingham
Essential Advertising Birmingham
Essential Advertising Bristol
Essential Advertising Edinburgh
Essential Advertising Leeds

CPD

6 CPD hours / points
Accredited by Approved By Law society

Description

09:30 - 09:45 Coffee & Course Objectives
09:45 - 10:00 Introduction - The essential role of advertising and why most of it doesn’t work.
10:00 - 10:30 The Advertising Mix(An overview of the who, what where, when and how)
10:30 - 11:30 Determining Advertising Objectives and Strategy (A review of how to set objectives and select from a range of strategic options.)
11:30 - 13:00 Delegates Advertising Review(Delegates evaluate and review each others examples)
13:00 - 14:00 Lunch
How to brief and assess a media agencies performance
14:00 - 15:00 How to write an advertising brief(The audience is essential; the proposition is everything – delegates prepare a brief for one of their own products/services)
15:00 - 15:30 How to judge creative work(How to manage the creative development process. The essential ‘do’s’ and ‘don’ts)
15:30 - 16:30 Understanding the media market place(How to cope with evolutionary changes in the media market place)
16:30 - 16:45 Summary & Action Plans Agreed

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Advertising, Marketing