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Event Management Skills

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence

Summary

Price
£3,960 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
4 students enquired about this course

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Overview

This course will develop your PR skills in event planning, staging, marketing, crowd control and much more, as well as teaching you what you need to do ‘after the event’. It is a fantastic guide for anyone who wants to develop their skills and competencies in PR and event management.

Description

Module 1 - Introduction, scope and objectives

  • Introduction to PR and its activities in modern organizations.
  • The Scope and Nature of Event Management.
  • What is Event Management?

Module 2 - Event Planning

  • When to Run an Event
  • Where to Hold an Event
  • Event Management Companies
  • Event Planning template
  • Planning Internal and Public Events

Module 3 - Resources and staffing

  • Physical and Human Resources
  • Venue
  • Décor
  • Equipment and facilities
  • Entertainment
  • Accomodation
  • Catering
  • Sound and Lighting
  • Travel and car parking
  • Traffic Management
  • Security

Module 4 - Marketing an Event

  • Target Audience
  • Key messages
  • PR communications (invitations, press releases, advertorials)
  • Sponsorship
  • Advertising and promotion

Module 5 - Financial Management

  • Types of Budgets
  • Budgeting an Event
  • Cash Flow
  • Controlling Expenditure

Module 6 - Risk Management

  • Risk Assessment
  • Risk Reduction
  • Consumer Protection
  • The Law & Employees
  • Dispute Management
  • Duty of Care

Module 7 - Staging the Event

  • Event theme
  • Welcome and registration
  • Audience and Guests
  • The Stage
  • Programme timing
  • Ushering
  • Power, Lights, Sound
  • Catering
  • Recording an Event
  • Crowd Control

Module 8 - After the Event

  • Cleaning Up
  • Acknowledgements and thanks
  • Review and Evaluation
  • Dealing with Complaints
  • Follow up communications

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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