Fast-Moving Consumer Goods (FMCG) Training Course
CPD Accredited | Free PDF & Hard Copy Certificate included | Free Retake Exam | Lifetime Access
Training Express Ltd
Summary
- Digital certificate - Free
- Hard copy certificate - Free
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Many FMCG companies allocate a significant portion of their budgets to employee training and development. On average, FMCG companies spend around 2-4% of their annual revenue on training and development programs. So are you ready to delve into the dynamic world of Fast-Moving Consumer Goods (FMCG)? Our comprehensive training course offers a deep dive into this bustling industry, equipping you with the knowledge and insights to thrive in the FMCG landscape. Discover the intricacies of FMCG marketing, explore sales and distribution strategies, and unravel the secrets of retailing and e-commerce in the FMCG sector. Learn about international FMCG markets and gain valuable insights into industry trends and future prospects. To bring theory into practice, we'll dissect a captivating case study on Coca-Cola's marketing strategy.
Key Features
- CPD Accredited
- FREE PDF + Hardcopy certificate
- Fully online, interactive course
- Self-paced learning and laptop, tablet and smartphone-friendly
- 24/7 Learning Assistance
- Discounts on bulk purchases
Certificates
Digital certificate
Digital certificate - Included
Once you’ve successfully completed your course, you will immediately be sent a FREE digital certificate.
Hard copy certificate
Hard copy certificate - Included
Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
CPD
Course media
Description
Course Curriculum
- Module 01 : Introduction to FMCG Industry
- Module 02 : FMCG Marketing Strategies
- Module 03 : Sales and Distribution in FMCG
- Module 04 : Retailing and E-commerce in FMCG
- Module 05 : International FMCG Market
- Module 06 : FMCG Industry Trends and Future
- Module 07 : Case Study – Coca-Cola_s Marketing Strategy
Learning Outcomes:
- Master FMCG marketing techniques for successful product promotion.
- Develop effective sales and distribution strategies in the FMCG realm.
- Navigate the complexities of retailing and e-commerce specific to FMCG.
- Understand international FMCG markets and their unique dynamics.
- Stay ahead of the curve with insights into FMCG industry trends.
- Analyze real-world FMCG marketing strategies through the Coca-Cola case study.
Accreditation
This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
Who is this course for?
- Aspiring FMCG professionals
- Marketing enthusiasts
- Sales and distribution specialists
- Retail and e-commerce enthusiasts
- International business aspirants
- Anyone seeking to understand FMCG industry dynamics
Career path
- FMCG Marketing Manager
- Sales and Distribution Coordinator
- Retail Manager
- E-commerce Strategist
- International Business Analyst
- Market Trends Researcher
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.