Fundamentals of Marketing
Delivered 100% online and part-time, so you can fit studying around your existing work and family commitments.
University of Essex Online
Summary
Our online short courses are fully inclusive – all teaching materials and required reading are...
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Find out what role marketing plays in the modern business environment, with this insightful online short course.
The course explores the marketing process as a whole – from services and distribution to promotion and pricing. You’ll also learn about the importance of segmentation and the relevance of market insight and research.
Description
The course provides a solid introduction to key aspects of marketing, including:
- influences on consumer behaviour
- the importance of planning
- market auditing
Once you’ve completed the course, you’ll have the opportunity to study other undergraduate online short courses or progress onto a full undergraduate degree.
You’ll study the following topics as part of the online short course:
- marketing principles
- the wider business environment
- buyer behaviour
- segmentation
- marketing information and research
- product and price
- place and promotion
- planning, management and control
- services, products and digital marketing
Requirements
No formal qualifications or experience is necessary.
As our online short courses are delivered in English, a high proficiency is required in this language. If English isn’t your first language, your ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.
You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in countries mentioned on our website.
Career path
This short online course is sometimes referred to as a microcredential. This means that unlike some others found online, the course offers academic value. Upon completion, you’ll receive a digital certificate confirming you’ve achieved 15 academic credits at undergraduate level. This will be beneficial whether you’re looking to go into higher education or step into your first business role.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
