Google Ads (Adwords) Training Course
This 1 day training course will give you a good understanding of how to set up & optimise your Google Ads campaigns
M Training
Summary
- Certificate of completion - Free
- Tutor is available to students
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Location & dates
Greenheys Lane
Manchester
Lancashire
M156LR
United Kingdom
Overview
This is one day training course will give you a good understanding of how to use Google Ads campaigns to drive traffic to your website.
Google Ads can be an incredibly useful marketing tool if you know how to use it.
Google controls around 90% of UK searches and over 70% worldwide. Understanding how to advertises with them can be critical for a business.
On this course you will learn how to set up Google Ads campaigns (AdWords), how to identify the best keywords to bid for, the best strategy for bidding, how to evaluate and measure your Ads effectiveness and how to optimise your campaigns.
Certificates
Certificate of completion
Digital certificate - Included
Course media
Resources
- M Training Google Ads course outline -
Description
Google Ads (Google Adwords) Course Topics
Throughout the day we will cover:
- Introduction to Google Ads
- Google Ads Strategy & Options
- Keyword Research & Targeting options
- Creating an effective Google Ads campaign
- Optimisation of your Google Ads campaigns
- Conversion tracking
- Reporting
- Overview of Google Shopping Ads, Remarketing and Display ads
For course dates please visit the M Training website
Who is this course for?
This Google Ads course is aimed at people who are new or relatively new to Google Ads (AdWords). You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.
This course is also a good option for companies that currently outsource their PPC, and would like a better understanding of how Google Ads operates to help them work better with the agency.
Requirements
- This is an introductory course so you do not need to have any prior knowledge. However, it would be helpful if you set up a Google Ads account before the course
- Use of a computer is essential for this course, so please bring one along with you on the day (Please let us know in advance if you want us to provide a laptop)
- It is not essential but if you have any of the following please bring these with you:
- Access codes to Google Ads & Google Analytics for your website
- Access codes to your Content Management System, if you have them
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.