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Google Ads (Adwords) Training Course

This 1 day training course will give you a good understanding of how to set up & optimise your Google Ads campaigns

M Training

Summary

Price
£354 inc VAT
Or £59.00/mo. for 6 months...
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students
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Location & dates

Location

Address
BASE, Manchester Science Park
Greenheys Lane
Manchester
Lancashire
M156LR
United Kingdom
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Address
Greenheys Business Centre Greenheys,Manchester Science Park, Pencroft Way
Pencroft Way
Manchester
Lancashire
M156JJ
United Kingdom
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Overview

This is one day training course will give you a good understanding of how to use Google Ads campaigns to drive traffic to your website.

Google Ads can be an incredibly useful marketing tool if you know how to use it.

Google controls around 90% of UK searches and over 70% worldwide. Understanding how to advertises with them can be critical for a business.

On this course you will learn how to set up Google Ads campaigns (AdWords), how to identify the best keywords to bid for, the best strategy for bidding, how to evaluate and measure your Ads effectiveness and how to optimise your campaigns.

Certificates

Certificate of completion

Digital certificate - Included

Course media

Resources

  • M Training Google Ads course outline -

Description

Google Ads (Google Adwords) Course Topics

Throughout the day we will cover:

  • Introduction to Google Ads
  • Google Ads Strategy & Options
  • Keyword Research & Targeting options
  • Creating an effective Google Ads campaign
  • Optimisation of your Google Ads campaigns
  • Conversion tracking
  • Reporting
  • Overview of Google Shopping Ads, Remarketing and Display ads

For course dates please visit the M Training website

Who is this course for?

This Google Ads course is aimed at people who are new or relatively new to Google Ads (AdWords). You may not have started any campaigns yet or you may have had a go but been unsure how to make your campaigns more effective.

This course is also a good option for companies that currently outsource their PPC, and would like a better understanding of how Google Ads operates to help them work better with the agency.

Requirements

  • This is an introductory course so you do not need to have any prior knowledge. However, it would be helpful if you set up a Google Ads account before the course
  • Use of a computer is essential for this course, so please bring one along with you on the day (Please let us know in advance if you want us to provide a laptop)
  • It is not essential but if you have any of the following please bring these with you:
    • Access codes to Google Ads & Google Analytics for your website
    • Access codes to your Content Management System, if you have them

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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