Google Analytics Certificate - CPD Certified

Google Analytics Certificate

If you have been looking for a way to learn more about the people who visit your website, along with their needs and behaviours while there, Google Analytics is perfect for you. This is a free tool that you can connect to virtually any website, as long as you have access to the source code.

Once connected, Google Analytics can deliver almost any information you want regarding your web content, advertising efforts and the way your audience interacts with your web content.

While logging in for the first time can feel a bit overwhelming, a bit of knowledge about the tool can help you navigate with ease its user-friendly dashboard.

This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.

We begin by giving you a brief overview of Google Analytics, including how it works and why you should use it with every website you run.

Next, we give you information regarding navigating your dashboard, including details about widgets and how to customise the information you see.

We also give you a rundown of the most popular types of reports you can run.

Finally, we review information regarding campaign and conversion tracking.

** When purchasing this course you will be eligible to apply for the XO Student Discount Card!! You can save on brands such as New Look, Disney, ASOS, Hotels, Miss Selfridge , Domino’s and many more.**

You Will Learn:

• How Google Analytics can track details regarding your users and traffic sources
• The definitions of key terms relating to Google Analytics
• What a segment is and how you can use segments to better analyse data
• All about a relatively new type of report available to Google Analytics users
• How to use UTM parameters to ensure that you are achieving your website’s goals

Benefits of Taking this Course:

• Learning how to better track your traffic, which can lead to improved ad campaigns and web content
• Understanding the importance of regularly reviewing reports and acting on necessary changes
• Getting a better understanding of the needs of your audience
• Learning which features of Google Analytics are the most useful, saving you time
• Being able to take control of your web content, so you can tailor it to your company’s unique needs

Course Modules/Lessons

• Module 01: Intro to Google Analytics
• Module 02: Navigating Google Analytics
• Module 03: Basic Reporting
• Module 04: Campaign and Conversion Tracking

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. Now more than ever people are using the internet while on the move so our course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.

There is no time limit for completing this course, it can be studied in your own time at your own pace.

All tests are online and are taken either during or after the course, these are included in the price.

Currently there are no Q&As for this course. Be the first to ask a question.