Hotel Revenue Management

With endorsement from The Quality Licence Scheme available for your portfolio, this Hotel Revenue Management Course provides you with the perfect opportunity to advance your career and polish your Hotel Revenue Management Course skills.

Have you given up looking for a course that can improve your understanding and help you to bloom? If so, you've come to the right spot because our tactfully crafted Hotel Revenue Management course will help you go one step closer to achieving your goal.

Get our premium course with a Free PDF Certificate at an unbelievable price

Each session in this course is thorough and easy-to-understand. The extensive course materials of Hotel Revenue Management are accessible at any time and from any location, allowing you to study at your own speed in the comfort of your own home. Throughout the course, you will receive tutor support, and our helpful customer service is available around-the-clock to help you with any problems you might face while studying the Hotel Revenue Management.

What You Get Out Of Studying With Janets

• Free PDF certificate upon successful completion of the course
• Full one-year access to course materials
• Instant assessment results
• Full tutor support available from Monday to Friday
• Study the course at your own pace
• Accessible, informative modules taught by expert instructors
• Get 24/7 help or advice from our email and live chat teams with the training
• Study at your own time through your computer, tablet or mobile device
• Improve your chance of gaining valuable skills by completing the course

Course Curriculum:

Module 1. Fundamentals

• Introduction
• The Purpose of Business
• The Profit Fallacy
• The Return on Investment Fallacy
• The Purpose of Revenue Management
• Revenue Management Principles
• Revenue Management for Hoteliers
• Summary

Module 2. Importance of Revenue Management

• Why Revenue Management is Important in Hotels?
• Demand Calendars
• Market Segments
• Competitor Analysis
• Revenue Management Challenges
• Challenges from Within the Role
• Challenges within the Hotel Industry
• Summary

Module 3. Key Performance Indicator in Revenue Management

• Essential Skills for a Successful Revenue Manager
• The Revenue Manager’s Role
• What are Revenue Management Key Performance Indicators?
• Most Used Revenue Management Key Performance Indicators
• Occupancy
• ADR
• RevPAR
• GOPPAR
• TRevPAR
• NevPAR
• ARPA
• EBITDA
• Summary

Module 4. Forecasting

• Introduction to Forecasting
• How to Get Started?
• Why Don’t Hotels Want to Sell Out Too Early?
• Seven Steps to Better Demand Forecasts
• How Big Data Improves Forecasts?
• Web Shopping and Unconstrained Demand
• Summary

Module 5. Pricing

• Introduction to Pricing
• The Importance of Price in the 4 P’S of the Marketing Mix
• The Role of Supply and Demand in Pricing
• The Role of Costs in Pricing
• Ten Principles of Managing Revenue
• Differential Pricing
• Purpose of Unlinking Prices
• The Pricing Mistakes
• The Steps to Begin the Open Pricing
• Price Discrimination
• Dynamic pricing in the Hotel Industry
• How Does the Pricing Work in Hotels?
• Pricing Strategy
• Summary

Module 6.Profitable Distribution Strategy

• Introduction to Distribution
• The Goals of a Profitable Distribution Strategy
• Understand the Varying Costs of Customer Acquisition
• Drive Direct Bookings
• Optimise the Booking Conversion Rate
• How Changes in Rate Parity Affect Channel Management
• Envision a World Without Rate Parity
• Bolster Your Website
• Don’t Demonise Online Travel Agency (OTA)
• Aim for Balanced Distribution
• Focus on Value
• Summary

Module 7. Overbooking Practices in Hotel Revenue Management

• Overbooking Practice in the Hotel Industry
• Characteristics of Overbookings
• Defining and Reserving the Optimal Number of Overbookings
• Managerial Decisions and Operational Activities
• Several Reasons Why Hotels Overbook
• Overbookings – If Correctly Managed - Do Not Cause Any Problems
• Walking Guests With Overbookings
• A Detailed Multi-Step Procedure Can Be Implemented
• Summary

Module 8. How to Promote your Hotel

• Hotel Promotion Ideas.
• Peak and Weak Season Promotions and More
• Try Your Luck With Events
• Set up Effective Loyalty Programs
• Bring Back the Magic of Your Hotel Website
• Use the Power of Strong SEO
• Find, Befriend, Tag and Promote With Facebook
• Get Your Hashtags Trending on Instagram
• Google My Business: List to Persist
• Welcome Those Travel Writers and Bloggers
• Snatch the Spotlight With the Right Advertising
• Summary

Module 9. Customer and Other Essential Factors

• Demographic Social Factors
• Needs and Motivation
• Culture
• Groups
• Family
• Situational Factors
• Summary

Module 10. The Future of Hotel Revenue Management in UK

• The Future of Revenue Management
• Future Challenges Facing Revenue Management
• What will Revenue Management Encompass in the Future
• Where will Revenue Management be Applied?
• Pricing in the Future
• Distribution in the Future
• Organisational Issues
• Necessary Skills and Education
• The Changing Role and Future of Revenue Management in the Hotel Industry
• Summary

Method of Assessment

To successfully complete the Course, students will have to take an automated multiple-choice exam. This exam will be online and you will need to score 60% or above to pass the Course. After successfully passing the Course exam, you will be able to apply for a certificate endorsed by The Quality Licence Scheme.

To verify your enhanced skills in the Hotel Revenue Management, we recommend that you also complete the assignment questions. These can be completed at any time which is convenient for yourself and will be assessed by our expert tutors. Full feedback will then be given on your current performance, along with any further advice or support.

Certificate of Achievement

Endorsed Certificate of Achievement from The Quality Licence Scheme

Once the Course has been completed and the assessment has been passed, all students are entitled to receive an endorsed Certificate of Achievement. This will provide proof that you have completed your Course training objectives, and each endorsed certificate can be ordered and delivered to your address for -
£99. (Note: additional £10 for postage outside the UK)

CPD Certification from Janets

Upon successful completion of the Course, you will be able to obtain your course completion PDF certificate free of cost as proof of your expertise on HOTEL REVENUE MANAGEMENT Course.

Hardcopy certificates accredited by CPD would also become available, which can be received by paying —

£9.99 (Note: additional £10 for postage outside the UK)

Thecourse is ideal for those who are interested or already working in this sector.

Thecourse is ideal for those who are interested or already working in this sector.

This course will assist you to get your desired job in the relevant field. The course will also progress your career, regardless of your present job status. You could explore a number of job roles for you to fill as you complete this course.

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