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How to Become A Logo Designer

Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

This course includes lifetime access so you can complete the course at your own speed.

In this course, you will learn the theory and art behind creating and designing logos, how and where to find logo design clients, how to communicate with clients before and after the design process, and how and what to charge the client. This course is suitable for beginners in the world of design. By taking this course today, you will learn how to become a logo designer and uncover business opportunities.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Certificates

Certificate of completion

Digital certificate - Included

Course media

Description

Every business, every brand, and every product in the world need a logo. A logo designer has a huge and lucrative clientele.

But there's more! Providing logo design services is a great gateway to forging a successful win-win relationship with a client so that you're best placed to then offer other design services and do more exciting and creative work. Logo design is the passport to enter a promised land of business opportunity!

After taking this course, you will have learned the following:

  • the theory and art behind creating logos
  • how to find logo design clients
  • how to communicate with a client before and after the design process,
  • how to design logos
  • how to create logos electronically using mostly Adobe Illustrator
  • the business of logo design
  • how and what to charge the client
  • how to ensure a win-win relationship that results in repeat business for you.

This course is suitable for beginners in the world of design as well as folks who've been working for an agency for a few years and want to branch out there or do it alone!

The How to Become A Logo Designer course will cover the following topics:

Topic 1 - Introduction To The Course

  • Introduction To The Course

Topic 2 - The Art Of Logo Design

  • How To Learn Logo Design
  • The Four Most Important Logo Design “Rules”
  • Logo Design Ideas From Different Logo Types
  • Advanced Logo Design Ideas: How To Think Outside The Box
  • Conclusion To The Art Of Logo Design

Topic 3 - Communicating With The Client

  • Introduction To Client Communication
  • Stages Of Communication – Get This Right & Everything Else Will Follow
  • Understanding The Creative Brief – Getting Inside The Client’s Mind
  • Make More Money By Understanding The Extent Of The Business Side Of The Project
  • The Proposal – Making Sure You Understand The Brief
  • The Contract – This Solves 99.9% Of Client Problems
  • Conclusion To Client Communication

Topic 4 - Designing The Logo

  • Introduction To The Design Process
  • The Logo Design Process – From Idea To Artwork
  • How To Get Great Design Ideas For Logos
  • An Introduction To Creating Shapes In Adobe Illustrator
  • Organising Shapes: Coloring, Enlarging, Reducing, Grouping & Ordering Shapes
  • Introducing Text, Creating Outlines & Grouping/Ungrouping Objects
  • The Difference Between The Selection Tool (V) And The Direct Selection Tool (A)
  • Introducing Fonts – Where To Get Great Free Fonts For Your Logos
  • More On Fonts – More Help With The Important Font Decision
  • What Are Compound Paths In Illustrator? & How To Use Them To Great Effect
  • Introducing The Path Tool (P) & Bézier Curves In Illustrator
  • How To Trace A Scanned Sketch With The Pen Tool (P)
  • Creating Custom Brush Shapes In Illustrator
  • Creating A Custom Font By Rounding The Corners Of Letters In Illustrator
  • Designing A Logo For A Website
  • Conclusion To The Design Process

Topic 5 - The Business Of Logo Design

  • Introduction To The Business Of Logo Design
  • The Presentation – The Classic Mistake You’ll Want To Avoid!
  • Logo Formats, Color Specifications & Final Delivery Of The Logo
  • How To Get Clients – The Most Important Subject In Logo Design!
  • How To Deal With Clients – Why Not All Clients Are Created Equal
  • How Much To Charge For Logo Design?
  • How To Make Sure You Get Paid
  • Conclusion To The Business Of Logo Design

Topic 6 - Conclusion

Who is this course for?

This course is designed for anyone who is interested in learning how to design logos.

Requirements

No prior knowledge is required to take this course.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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