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How to Sell to Difficult People Course

Discover what you have to do in order to turn the difficult people into loyal customers!


London School of Business and Communication

Summary

Price
£68 inc VAT
Or £22.67/mo. for 3 months...
Study method
Online
Course format What's this?
Reading material - PDF/e-book, slides, article/plain text
Duration
3 months · Self-paced
Access to content
3 months
Qualification
No formal qualification
Certificates
  • Certificate of Completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Add to basket or enquire

Overview

Discover how you can easily turn difficult people into loyal customers! We all know that these days the customers are more sophisticated, with specific needs and expectations increasingly difficult to meet.

You are here for a reason and the reason is that you want to know how you can sell with ease even to those potential customers that most of the time seem to be displeased with what you’re trying to sell them:

if your product is black, they want it white, if you deliver your product in 3 days, they want it in 2 days, if you sell it with $100 they want to buy it with $80 and the story goes on.

Besides the special requirements, these prospects usually have already a supplier with whom they get along very well or they need more time to think, analyze or consult with other people or simply they don’t like you and don’t want to buy from you.

Sounds familiar? Well, you don’t have to bother with this anymore. Now, you have the right solution. You can find out how to get under the skin of these potential customers and make them buy from you.

In this course, you will discover how to build the relationship with your clients, step by step, to understand their needs and provide them the right solutions.

You will serenely deal with each negative answer and each objection until you won’t need to do that anymore because you will succeed in taking the relationship with your clients to the level where there will be no room for objections anymore.

What separates the sales professionals from the great mass of sales amateurs is the willingness to discover new ways of improving their skills and the ability to take action.

Enroll now and discover how you can easily convert even the most difficult prospects into loyal customers.



You will know how to:

  • Prepare a successful sales meeting
  • Make the difference between an excuse and a real objection
  • Deal effectively with your customers’ objections
  • Use reciprocity as a powerful selling tool
  • Be more convincing by focusing on the benefits that your product could bring to your customers
  • Use the common ground in order to get closer to your clients
  • Use your body language to make yourself pleasant and sell easily
  • Apply the 3 Yes technique and the 3 No technique for a successful sales closing
    …and so much more



What do I get from this Sales Course?

  • 105 course pages in a premium business magazine format that you can easily print
  • 48 real life examples with extra knowledge from the most experienced professionals
  • 8 high quality infographics that help you understand everything easier and quickly
  • 25 real cases practical applications with role playing for easily putting into practice everything you learn
  • Feedback for every answer and option you choose on the real cases practical applications
  • Full Guidance & Support
  • Graduation Certificate downloadable as pdf and optionally the printed version

Certificates

Certificate of Completion

Digital certificate - Included

Course media

Description

COURSE SYLLABUS

Module 1 - How I Sold for 65 Million Dollars in Time of Crisis
1.1. What is the secret of successful salespeople and why they are always successful
1.2. How successful salespeople sell and how we can learn to sell like them
1.3. People buy from those they trust. How you can be a very trustful person
1.4. The 3 golden sales phases and why common sales techniques no longer work
1.5. Do not try to sell everyone – the secret is to focus on really important clients
1.6. What you can do when a relationship with a customer no longer works


Module 2 - How to Get a Meeting and How to Handle Sales Objections
2.1. How to get a sales meeting in the easiest and most secure way
2.2. The golden rules for preparing a sales meeting
2.3. How to be prepared for the customer’s objections
2.4. How to know if it’s not an objection but an excuse and how to deal with it
2.5. The 3 steps to identify the real objections when the buyer doesn’t tell them directly


Module 3 - How to become a Trustful and Reliable Person that People Want to Buy From
3.1. Your image sells more than yourself - how to create a reliable image that sells
3.2. What are the positions, gestures and expressions that help you sell
3.3. What is the perfect voice to use that sells easier
3.4. How to have a $ 100,000 per day attitude
3.5. People buy if they have things in common with you – how to set the common ground
3.6. How a favor to your client can bring you more sales than all the sales techniques in one place


Module 4 - Talk Less and Listen More. The Magic Questions Technique in Sales
4.1. How to really listen to our customers to make them feel understood
4.2. How to formulate the magic questions in sales - when to use open questions
4.3. How to make the buyer be more open and co-operant using the consultative questions
4.4. What is the role of closed questions in closing the sale


Module 5 - How to Speak Our Customers’ Language Using NLP Techniques
5.1. How to recognize the communication pattern in order to speak the others’ language
5.2. How the Rapport helps us to get closer to our customers
5.3. The concrete steps to create a Rapport with our customers
5.4. How to become masters of persuasion using hypnotic and meta language



Your Benefits

  • high-end quality courses in a premium business magazine format with engaging and captivating content.
  • instant access to up to date valuable knowledge from the industry leading experts, that you can put into practice straightaway.
  • clear and concise language easy to understand no matter the complexity of the topic.
  • real life case studies with role playing for smoothly putting into practice everything you learn.
  • captivating infographics that help you understand everything easier and quickly.
  • relaxed course schedule - you are free to organize your time as you wish andyou can learn at your own pace 24/7 from anywhere in the world.
  • stress-free assessment methods - you can reattempt the course activities until you’re happy with the results.
  • amazing customer service and administrative support from the moment you enroll until you complete your courses.
  • certification - instant download your graduation certificate as pdf or get the official printed version.
  • accessible learning – for many of our courses you don’t need previous experience or certain qualifications to enroll in.
  • user friendly online learning platform – simple and easy to use for everyone.



How long will it take to complete my course?

The course takes 12 weeks and every week we recommend you to spend 3 to 5 hours learning and participating in your course activities, any day and time that suits you best.



How will I be assessed?

You can take all our courses even without being assessed. You decide how much you are willing to engage in your course. However, if you want to receive a certificate of completion, you have to get a pass mark (minimum 5/D) as a result of your participation in the course activities.

After each module, you will participate in real case simulations and practical applications in order to apply what you’ve just learned to actual real life situations. You will receive feedback for every solution you propose.

At the end you will attempt the final assessment in order to finish the course. Because the practical applications are the most important part in the learning process, the final assessment questions are quite easy to answer and the final assessment is only an official requirement, not a stressful exam. You don’t have to pay anything for the assessment.



Full Guidance & Support

When you enroll in a course with BigMainStreet, you will have a Tutor who will watch over your course progress and will send you notifications by phone or email whenever it will be necessary.

Who is this course for?

This How to Sell to Difficult People Course is perfect for:

Sales Professionals wishing to update their skills and knowledge
Customer Service Representatives
Managers
Entrepreneurs & Business Owners
Other professionals who want to refine their sales skills finding out how to effectively deal with difficult customers and increase their output

No prior knowledge is necessary.


Can I find a job easier by graduating this course?

By enrolling in this course, you will take part in a superior professional training program designed by specialists in their fields and you will get the practical knowledge that will definitely help you differentiate from other competitors when you will apply for a job or for a promotion.

Requirements

  • There is no previous experience or qualifications required for enrollment on this course. It is available to all students aged 18 or over, of all academic backgrounds.
  • Basic understanding of English language is required to attend this course.
  • You’ll need a computer or tab with an internet connection.

Career path

This How to Sell to Difficult People Course allows you to fulfill various roles, including:

Salesperson
Sales Executive
Sales Representative
Key Account Manager
Sales Manager
Regional Manager
National Sales Manager
Sales Director
Business Development Manager
Business Owner

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.