Internet Marketing - Endorsed Certificate Course (TQUK - Training Qualifications UK)
Distance leanring course with study materials, tutor support and final exam included
Academy For Distance Learning
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Internet Marketing Online Course. 100 Hours Endorsed Certificate Course (TQUK - Training Qualifications UK).
Study internet marketing online including social media marketing, search engine optimisation (SEO), online advertising, selling techniques using Adwords, facebook, twitter, LinkedIn, wordpress and pinterest.
Learn about keywords, marketing psychology, blogs, writing good advertisements and more. If you are not using the internet adequately to advertise your business it is inevitable that you will be left behind.
Today’s marketplace is global so you need to know how to tailor your advertising for different markets.
Benefits of an ADL Endorsed Course?
Endorsed courses are skills based. They have been evaluated and approved by an independent awarding body such as Training Qualifications UK (TQUK).
What makes ADL’s Endorsed courses different?
- Flexible Self-Paced Learning– adjust your learning around your home and work commitments
- Start and Finish at any time
- Courses globally and industry relevant
- Practical Component at the end of most lessons.
Allocated your own tutor relevant to your subject. You can have as little or as much contact as you like with your tutor. They are there to support you all the way through.
This course is endorsed by TQUK -Training Qualifications UK, an OFQUAL awarding body.
Achievement
Course media
Description
Lesson Structure: Internet Marketing BIT204
There are 8 lessons:
- Scope and Nature of Social Media
- Explore the possibilities of using social media for marketing a product
- Recognise Information Overload
- Become Readily Accessible
- Internet Marketing
- Website Marketing
- Social Media
- Video on the Net
- Audio on the Internet
- Gaming
- History of Internet Marketing
- Risks of Internet Marketing
- Legal Concerns
- How well are you doing?- Measuring your activities
- SEO
- The Psychology of Internet Marketing
- How psychological theory applies to internet marketing?
- Understanding how customers think and behave
- Methods to encourage people to your site
- Overcoming consumer resistance
- Interacting and engaging with your customers
- Capture and hold your viewer’s attention
- Use of page title keywords
- Blogs
- Social Media
- Social Media Applications
- What are the effective applications currently being used in social media?
- Why use social media?
- Purposes of Social Media
- Social Media Variables
- Ways of Using Social Media
- So why do people use social media to advertise their products?
- The purposes of different applications
- Websites, Advertising and Other Applications
- How to properly utilise your web presence?
- Ensuring the appropriate mix of online marketing techniques for your product
- Types of internet marketing
- Website essentials
- Message to customers
- Website Layout
- Planning your website
- Search engines
- Mobile friendly websites
- Apps
- Landing Pages and Microsites
- Internet Advertising
- Demographics
- Promotions
- Get the Marketing Mix Right
- Capturing and converting customers
- Establishing an appropriate online presence for marketing a product
- Know how to utilise your online presence
- Marketing Processes
- Encouraging a Connection
- Setting up an Online Store
- What do you need to set up an online store?
- Tips to Success
- Delivery Systems
- A Business Plan
- A Marketing Plan
- Steps in Marketing Plans
- Creating and Using Content
- Determine what to create, how to create it and where to use it
- Websites need Information
- Articles
- Linking with social media
- Clients giving you content
- Content
- Blogs and Newsletters
- How to develop and sustain effective online blogs and newsletters
- What is a blog?
- Online Newsletters
- Developing an Internet Marketing Program
- Learn how to develop a one year online marketing strategy for a new product
- Apply what you have learnt online by developing an internet marketing program
Each lesson culminates in an assignment which is submitted to the academy, marked by the academy's tutors and returned to you with feedback, any relevant suggestions, comments, and if necessary, extra reading.
Who is this course for?
Marketeers, Developers, Advertising and Marketing Consultants
Requirements
A pc or laptop with internet connection.
Career path
There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options such as:
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- E-commerce
- Email marketing
- Marketing automation
- Web development
- Web design
- Analytics
- Business/marketing strategy
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
