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Internet Marketing Fundamentals

Instant Access | Includes Assessment & Certificate | UK CPD Accredited | Instant Certificate Download

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Summary

Price
£18.99 inc VAT
Study method
Online
Course format What's this?
Reading material - slides
Duration
4 hours · Self-paced
Access to content
365 days
Qualification
No formal qualification
CPD
4 CPD hours / points
CPD What's this?
Certificates
  • CPD Certified Certificate - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Internet Marketing Fundamentals - Online Training Course - Intermediate Level - CPDUK Accredited.

Welcome to our online Internet Marketing Fundamentals training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

Marketing has changed dramatically over the last decades. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a broad audience.

This online Internet Marketing Fundamentals training course will provide the learner with a great set of skills to market your business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.

Certificate duration: 2 years

Entry requirements: No entry restrictions

Recommended prerequisites: N/A

Assessment type: End of course assessment

Assessment pass mark – 80% needed to pass and gain a CPD certificate

Cost(s) of assessment and certification – All costs included in the course price

Awarding/Accrediting body – CPD Certification Service (CPDUK).

Internet Marketing Fundamentals - Online Training Course - Intermediate Level - CPDUK Accredited.

Certificates

CPD Certified Certificate

Digital certificate - Included

A digital CPD-certified certificate can be downloaded from the learner's account once a learner has successfully completed the course with an 80% pass mark or better in the end-of-course assessment.

CPD

4 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Course aims and objectives

Our comprehensive online Internet Marketing Fundamentals training course will provide learners with a great set of skills to market their business online. Content is the king of Internet marketing, and learners will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.

Learning outcomes

The learning outcomes of this online Internet Marketing Fundamentals training course are to:

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Why is this Internet Marketing Fundamentals course essential?

Learners on this online Internet Marketing Fundamentals training course will analyse the growing influence of digital marketing and how to harness the power of the Internet to help an organisation become a strategic force on the web. Learners will also analyse the best strategic methods for success in the ever-changing Internet marketing industry.

What is covered in this course?

This online Internet Marketing Fundamentals training course includes the following:

  • Module One: Getting Started
  • Module Two: SWOT Analysis in Marketing
  • Module Three: Marketing Research
  • Module Four: Real-Time Marketing
  • Module Five: Brand Management
  • Module Six: Social Media (I)
  • Module Seven: SEO Basics
  • Module Eight: Social Media (II)
  • Module Nine: Website Characteristics
  • Module Ten: Capturing Leads
  • Module Eleven: Campaign Characteristics
  • Module Twelve: Wrapping Up.

Internet Marketing Fundamentals - Online Training Course - Intermediate Level - CPDUK Accredited.

Who is this course for?

This online Internet Marketing Fundamentals training course is suitable for those marketers, entrepreneurs or anyone interested in knowing more about digital marketing.

Internet Marketing Fundamentals - Online Training Course - Intermediate Level - CPDUK Accredited.

Requirements

Learn anywhere, anytime on any device.

You will need access to a desktop computer, laptop, tablet or smartphone device to complete these online courses. You can start, pause/stop and return to where you left off.

Our courses utilise responsive design features, making them available on any device of your choice.

Internet Marketing Fundamentals - Online Training Course - Intermediate Level - CPDUK Accredited.

Career path

Our management, leadership and online courses range from introductory modules at Level 1 to advanced and expert modules up to Level 6

All our e-learning modules count towards CPD hours for professionals in various sectors to meet mandatory and statutory requirements.

Internet Marketing Fundamentals - Online Training Course - Intermediate Level - CPDUK Accredited.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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