Market Segmentation and Targeting Strategies

In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding.

Learning Outcome:

• Gain a solid understanding of the fundamentals of marketing.
• Learn how to develop effective marketing strategies and plans.
• Understand consumer behaviour and market segmentation for targeted marketing.
• Acquire knowledge of branding, product strategy, pricing, and marketing research.
• Master the concepts of integrated marketing communications and advertising techniques.

The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape.

Certification

Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations.

• Aspiring marketing professionals seeking to enter the field.
• Business owners and entrepreneurs looking to enhance their marketing skills.
• Individuals interested in understanding the principles and strategies of marketing.

• Marketing Coordinator: £20,000 - £30,000 per year
• Marketing Specialist: £25,000 - £40,000 per year
• Brand Manager: £30,000 - £50,000 per year
• Digital Marketing Manager: £35,000 - £60,000 per year
• Marketing Director: £50,000 - £100,000 per year

Currently there are no Q&As for this course. Be the first to ask a question.