Marketing : Market Segmentation
Marketing : Market Segmentation | CPD Accredited | 10 CPD Points/Credits
CPD Courses
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
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Overview
Marketing Markets and Market Segmentation
No business or organisation of any size has the ability to appeal to every consumer without exception. Even the largest and most successful businesses in the world must focus their efforts accordingly, if they are to remain competitive and viable. Which is where the idea of market segmentation comes into the equation. Segmentation refers to a strategic process whereby an organisation targets a very specific ‘section’ of the market. Taking into account audience demographics, preferences, spending habits, geographical considerations and so on, the business is able to clearly define where its most valuable prospects can be found. Casting your net too widely and attempting to attract an overly-large audience often leads to failure.
Discover the role and importance of market segmentation from a contemporary corporate perspective, with this insightful tutorial. Study a broad definition of markets and market segmentation, along with the different types of markets, the main features of organisational markets and typical consumer markets. Additional subtopics introduced include the importance of market segmentation, requirements for segmenting a market, psycho graphic and behaviorist segmentation, types of buying situations, bases of segmenting organisational markets and more.
CPD
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Description
Marketing Markets and Market Segmentation
Objectives
- Explain the meaning of a market.
- Identify different types of markets and explain their characteristics
- Describe the meaning and significance of market segmentation
Programme Content
Topics
- Markets and Market Segmentation
- What is a Market?
- Market Types and Characteristics
- Consumer Markets
- Organisational Markets
- The Main Features of Organisational Markets
- What is Market Segmentation?
- The Importance of Market Segmentation
- Requirements for Segmenting a Market
- Psychographic Segmentation
- Behaviouristic Segmentation
- Bases of Segmenting Organisational Markets
- Type of Buying Situations
Course Benefits
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Who is this course for?
Marketing Markets and Market Segmentation
- Business managers and entrepreneurs with desire to improve their abilities
- People working in PR, advertising and sales departments
- Anyone considering to start their own business
- Individuals looking to enhance their CVs
- Existing marketing professionals looking to develop their CPD
Requirements
Marketing Markets and Market Segmentation
No prior knowledge is required to take this course.
*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
