Marketing : Marketing - Course

Marketing - Course

Diploma of achievement in Marketing QLS Level 7. Additional CPD Accredited Marketing Certificate with 220 CPD points available with no extra study. This Marketing course comes with easy to understand e-learning study materials.

Marketing - Course Advanced Level 7. Endorsed Certificate of achievement is a comprehensive programme designed to give students a competitive edge in Marketing field.This Marketing Course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

Marketing - Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Marketing - Course

The Marketing Course - Advanced Diploma has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

Marketing Course Benefits

• Accredited Course
• Full Tutor Support
• Self Paced, No Fixed Schedules
• Available to Students anywhere in the World
• Interest Free Fee Instalments

Marketing Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with CPD you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Quality Licence Scheme

This Marketing course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Marketing Syllabus:

This Marketing course consists of following modules:

Unit 1 - Introduction to Marketing

This Marketing unit covers the following key topics:

• Marketing Concept
• Production Concept
• The Marketing Mix
• The Difference Between Selling and Marketing
• Importance of Marketing
• Plus more

Unit 2 - Marketing Environment

This Marketing unit covers the following key topics:

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors
• Socio-Cultural Factors
• Ecological and Geographical Factors
• The Internal Environment
• Plus more

Unit 3 - Markets and Market Segmentations

This Marketing unit covers the following key topics:

• Market Types and Characteristics
• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets
• Requirements for Segmenting a Market
• Bases of Segmenting Organisational Markets
• Types of Buying Situations
• Plus more

Unit 4 - Consumer Behaviour

This Marketing unit covers the following key topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers
• Factors Influencing Consumer Behaviour
• Demographic Factors and Life-Cycle Stage
• Cultural Factors
• Consumer Buying Process
• Plus more

Unit 5 - Market Research

This Marketing unit covers the following key topics:

• The Research Process
• Approaching Respondents
• Interview Technique
• Quantitative Data Analysis
• Plus more

Unit 6 - Marketing Planning

This Marketing unit covers the following key topics:

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies
• Monitoring and Evaluating Marketing Performance
• Feedback Systems
• Plus more

Unit 7 - Product Development and Product Lifecycle

This Marketing unit covers the following key topics:

• Value of Product Innovation
• New Product Development
• Idea Vetting
• Concept Development and Testing
• Product Development and Marketing Strategy Development
• Market Testing
• Product Life Cycle (PLC)
• The Marketing Strategies at Different Stages of PLC
• Plus more

Unit 8 -Product Pricing Strategies

This Marketing unit covers the following key topics:

• The Function and Value of Price
• Pricing Objective
• Profit- Oriented Objectives
• Sales Volume-Oriented Objectives
• Types of Costs
• Other Elements of Marketing
• The Basic Methods of Price Determination
• Break-Even Analysis and Target-Profit Pricing
• Plus more

Unit 9 - Branding and Packaging

This Marketing unit covers the following key topics:

• Branding
• The Meaning and Importance of Branding
• The Brand Name versus Trade Mark
• Societal View
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Functions of Packaging
• Cost Effectiveness
• Criticisms of Packaging
• Plus more

Unit 10 - Channels of Distribution

This Marketing unit covers the following key topics:

• Functions of Channels of Distribution
• Factors Influencing the Choice of Channel
• Market Considerations
• Plus more

Unit 11 - Promotion Mix

This Marketing unit covers the following key topics:

• The Meaning and Importance of Promotion
• The Communication Process
• vSteps in the Communication Process
• Identifying the Target Audience
• The Concept of Promotion Mix
• Factors which Affect the Promotion Mix
• Marketing Channel and Promotion Strategy
• Plus more

Unit 12 - Personal Selling and Sales Promotion

This Marketing unit covers the following key topics:

• What is Personal Selling
• How Personal Selling Differs from Sales Promotion
• The Importance of Personal Selling
• Selling Theories
• The AIDA Theory
• The Personal Selling Process
• Types of Personal Selling
• Limitations of Sales Promotion
• Major Sales Promotion Tools
• Plus more

Unit 13 - Advertising and Publicity

This Marketing unit covers the following key topics:

• What is Advertising
• The Objectives of Advertising
• Communication Objectives of Advertising:
• The Benefits of Advertising
• What is Publicity
• Advertising Media Decisions
• Plus more

Unit 14 - The Importance of Body Language in Sales

This Marketing unit covers the following key topics:

• Understanding Body Language
• Understanding Facial Expressions
• Creating Relationships
• Voice Characteristics
• Plus More

Unit 15 - Building Relationships for Success in Sales

This Marketing unit covers the following key topics:

• Customer Focused Selling
• Communication Skills for Relationship Selling
• Plus More

Unit 16 - Telemarketing

This Marketing unit covers the following key topics:

• Verbal Communication
• Exceptional Things About Telephone Sales
• Active Listening Skills
• Developing Your Script
• Pre-Call Planning
• Plus More

Unit 17 - Preparing for Sales Presentations

This Marketing unit covers the following key topics:

• Key Elements of Business Proposals
• Preparing for a Presentation
• Plus More

Unit 18 - Techniques for Maximum Sales

This Marketing unit covers the following key topics:

• Essential Skills for Smart Selling
• Productivity Techniques for Maximum Selling
• Plus More

Unit 19 - Creativity and Innovation

This Marketing unit covers the following key topics:

• Understanding Creativity and Innovation
• Creativity and Innovation in Business
• Individual and Group Techniques for Creativity
• Encouraging Creativity in a Team
• Plus more

Unit 20 - Creating a PPC Campaign

This Marketing unit covers the following key topics:

• Setting Your PPC Budget
• The Quality Score
• Plus More

Unit 21 - Building a Brand on Social Media

This Marketing unit covers the following key topics:

• An Introduction to Brand Building through Social Media
• Creating Brand-Focused Messages
• Plus More

Unit 22 - Search engine optimization (SEO)

This Marketing unit covers the following key topics:

• What is SEO?
• Understanding Search
• Alternative Search
• Optimizing Keywords
• Plus More

Marketing - Course

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

Marketing

All courses here at CPD are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study Digital Marketing Advanced Course in your own time and at your own pace for a endorsed certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

Marketing

All you need is a computer with an Internet connection and the drive to succeed – CPD takes care of the rest!

Marketing - Course

There is no particular entry requirement.

Option 1

Marketing Diploma QLS Level 7 endorsed by Quality Licence Scheme

Certificate Fee: £170 + postal charges

Option 2

Marketing Diploma issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£150 + postal charges

*Postage Charges: National £9, International £15

Marketing - Course

Upon successful completion of our Marketing, candidates will have the opportunity to begin establishing and running their own online consultancies and marketing agencies.

Currently there are no Q&As for this course. Be the first to ask a question.