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Marketing : Marketing Research

Marketing : Marketing Research | CPD Accredited | 10 CPD Points/Credits

CPD Courses

Summary

Price
£120 inc VAT
Or £40.00/mo. for 3 months...
Study method
Online
Duration
10 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Marketing Research

The key to the success of any marketing strategy of any type and in any context lies in effective research. Contrary to popular belief, businesses aren’t in the habit of making up marketing strategies as they go along. Quite to the contrary – every single detail is crafted meticulously, in accordance with rich and detailed research. Marketing exists to promote products and services in an influential, authoritative and effective manner. Which can only be possible when you first determine what any given target audience expects and demands. By identifying the preferences, buying habits and expectations of any given audience, you stand the best possible chance of creating truly effective marketing messages.

This professional tutorial has been designed for anyone looking to become a more effective marketer at any level. Discover the value and importance of market research for any business, along with a breakdown of the research process and how to approach respondents. Study both qualitative and quantitative research, professional interview techniques, sampling, working with quantitative data and how to effectively analyse the information you gather.

CPD

10 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Marketing Research

Objectives

  • Identify the need for market research and explain various forms of market research
  • Explore market research process

Programme Content

Topics:

  • The Need for Market Research
  • The Research Process
  • Approaching Respondents
  • Qualitative Research
  • Quantitative Research
  • Sampling
  • Interview Technique
  • Analysing the Results
  • Quantitative Data Analysis

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Marketing Research

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD

Requirements

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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