Marketing Analysis and Strategy
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
- Tutor is available to students
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Overview
Description
Introduction to marketing management
- The marketing concepts
- Strategy and goals
- SWOT Analysis
- Competitive Analysis
- Environmental Analysis
- Customer Analysis
Markets and Segments
- Market Opportunity Analysis
- Segmentation
- Buying behaviour
- Buyer behaviour
- Seller behaviour
Marketing strategy development and decisions
- Product life cycle
- Market research
- Marketing strategy
- The Marketing Plan
Managing and delivering marketing
- Pricing
- Marketing channels
- Advertising
- Managing Sales/Customer Experience
- On-line marketing
- Marketing reports
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